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32 Astounding Amazon Statistics to Know in 2024

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At the moment, Amazon is the biggest name in the world of ecommerce. Its retail numbers sound quite insane, and the number of people visiting this platform is growing every day.

There are numerous impressive Amazon statistics, especially those related to the holiday season when the sales are so huge that no old-school retailer can compete with Amazon. This also raises several other questions, like how much of a market share Amazon generates or how many third-party sellers there are on this platform. Let’s try to answer some of the most relevant questions below.

Top 8 Amazon Stats in 2022 (Editor’s Pick)

  • had more than 2.7 billion visits just in January 2022.
  • 50% of the entire ecommerce retail GMV in the US goes to Amazon.
  • Amazon had over 1,468,000 employees worldwide in 2021.
  • In 2021, Amazon had a total revenue of $469.8 billion.
  • There are more than 200 million Amazon Prime subscribers.
  • On Prime Day 2021, spending through all ecommerce sites in the US reached $11.2 billion.
  • The average Prime Day discount was 13% lower in 2021 compared to 2020.
  • There are five categories in which Amazon has more than 90% of market share.

Most Important Amazon Stats in 2022

1. 50% of the entire ecommerce retail GMV in the US goes to Amazon.


Regardless of the aspect you decide to examine, Amazon market share in 2021 was quite impressive. According to one estimate, about 50% of the entire ecommerce market belongs to Amazon, which is a fascinating figure. In terms of the number of items on the market or the number of independent merchants on this platform, Amazon is always ahead of its competition.

2. Amazon had over 1,468,000 employees worldwide in 2021.

(GeekWire, MarketWatch, Statista)

Another curve that keeps growing is Amazon employment statistics. In April 2020, Amazon employed 935,000 workers. Since July 2020, this number has officially exceeded 1,000,000. The number kept growing and expanding to reach the last known record of 1,468,000 employees at the end of 2021.

3. In 2021, Amazon had total revenue of $469.8 billion.


The question that probably interests people the most is Amazon revenue. In 2021, Amazon brought in $469.8 billion in net sales. This is a staggering figure and an increase of 22% compared to 2020.

4. The number of third-party sellers on Amazon is over 2 million.


An interesting fact about Amazon is that not all products are sold directly by this platform. Amazon allows third-party sellers to set up their own marketplace and sell directly to customers (and pay a fee to Amazon).

5. In 2021, 60 thousand Amazon sellers surpassed $1 million in sales.

(Marketplace Pulse, Statista)

Third-party sellers sell the majority of products on Amazon. Numbers show that in Q3 of 2021, 56% of all products sold on Amazon were sold by third-party sellers.

Amazon Statistics - A phone in front of Amazon Go

Crucial Amazon Stats by Country and Demographic

6. 150.6 million people in the US used the Amazon app in September 2019.


One of the most impressive Amazon statistics shows that this platform had 150.6 million app users in September 2019 in the USA alone. Sure, the USA is the single largest Amazon market, but that doesn’t change the fact of how monumental this figure is. Also, this is a huge triumph for both m-commerce and ecommerce.

7. Amazon’s annual net sales in the UK were $26.48 billion in 2020.


According to the latest Amazon statistics for the UK, the retailer’s annual net sales was $26.48 billion in 2020, which shows that the UK was and still is the second-largest Amazon market. The popularity of Amazon voice-activated speakers in the UK is quite impressive, and so is the Amazon Prime Video membership in this country. In other words, the UK is quite Amazon-oriented.

8. There are two millennial shoppers for every baby boomer using Amazon.


One of the most important things about Amazon’s demographics is that millennials dominate this marketplace. This is hardly surprising, given the fact that millennials are more tech-savvy than baby boomers and, on average, have much more money than Gen Z.

9. 67% of Amazon shoppers prefer to use a desktop or a laptop computer.


Speaking of demographics by device usage, it’s important to mention that about 67% of all Amazon shoppers prefer to use a desktop or laptop computer. In comparison to the rest of the world of ecommerce where mobile devices are quickly becoming a driving sales force, this figure is quite impressive.

10. 80% of Amazon shoppers are homeowners.


One more statistic that may reveal the purchasing power of an average Amazon shopper is the fact that 80% of them are homeowners. Furthermore, about 45.9% of them are married, 57.4% of them are blue-collar, and 34.5% of them have a bachelor’s degree. In other words, an average Amazon shopper is someone who would rightfully be considered a pillar of society by the majority of metrics.

11. For 82% of people, price is the leading factor when deciding whether to buy on Amazon.


When choosing a product, price is one of the main factors for 82% of Amazon buyers. While the item availability may play a part locally, the majority of buyers are willing to endure the long delivery time. If they find the product at a lower price, they will probably purchase it.

Amazon Statistics - Amazon Dot device

Amazon Prime Statistics in 2022

12. In 2021, there were more than 200 million Amazon Prime subscribers.

(Oberlo, Amazon)

Among the most relevant Amazon user statistics, there’s also the question of Amazon Prime subscribers’ number. This is important since they are the most loyal and most committed of all Amazon users. Currently, there are more than 200 million Amazon Prime subscribers worldwide. Out of the 200 million, 153 million are in the US.

13. 10 million Amazon Prime items are eligible for one-day delivery.


One of the interesting Amazon Prime facts worth mentioning is that there are about 10 million Amazon Prime items that are eligible for one-day delivery. Sure, the majority of ecommerce shoppers don’t expect expedient delivery, but in some industries, this can definitely be a deal-breaker.

14. Amazon Prime members spend around $1,400 every year.


One of the most relevant Amazon Prime vs Amazon statistics shows that Amazon Prime members spend substantially more than non-prime members. Latest surveys have found that Amazon Prime members spend around $1,400 every year, while non-prime users spend an average of only $600 every month.

15. According to the latest info, 10.1 million households in the UK had Amazon Prime Video.


Apart from being a specialised ecommerce marketplace, Amazon is a massive conglomerate. As of lately, they are diversifying their offers with platforms like Amazon Prime Video. As the latest available stats show, Prime Video has 10.1 million subscribers in the UK.

This places it just behind Netflix and Amazon, which is fairly impressive for a newcomer to the industry. This also contributes to the Amazon growth over the past five years, as the service gained nine million subscribers in the UK alone.

16. Amazon has numerous other subsidies.


Amazon Prime and regular Amazon are not the only two types of service Amazon has on offer. Other companies that everyone has heard of are Audible (a major audiobook platform), IMDB (the movie review website), and Twitch (a popular streaming platform). In other words, Amazon is a conglomerate that has been diversifying and expanding.

Amazon Statistics - Amazon returns facility

Amazon Prime Day Statistics 2021

17. In 2021 on Prime Day, spending through all ecommerce sites in the US reached $11.2 billion.

(Digital Commerce360, Statista)

This is a slight increase of 6.1% year-over-year, as the total spend in 2020 amounted to $10.4 billion. The two-day event dominated Amazon product sales statistics, but it also increased online sales for a range of competitors who offer discounts at the same time.

18. Amazon’s revenue on Prime Day 2021 was 29% higher than on an average day in June.

(Digital Commerce360)

Prime Day increased not only Amazon’s revenue but also the revenue of other, smaller ecommerce sites. Their revenue on Prime Day increased by 21% compared to other days in June.

19. The average Prime Day discount was 13% lower in 2021.

(Digital Commerce360)

As inflation and supply chain issues shake the world, Amazon’s sellers kept discounts at more modest levels in 2021. At the same time, the average order value rose by 7% and the number of orders decreased by 8%. In short, merchants kept prices somewhat higher to alleviate the general market’s negative effects.

20. Spending through affiliate channels grew 163% on Prime Day in 2021.

(Digital Commerce 360)

Amazon’s Prime Day has an effect on the entire ecommerce ecosystem. Stats from last year illustrate the value of having diversified channels. Social media sales saw an increase of 106%, orders generated by email campaigns rose 161%, paid search grew by 132%, while affiliate marketing proved its worth with a 163% rise.

Amazon Statistics - Amazon truck

Amazon Products Statistics

21. Electronics were the most popular product category in 2019, with 44% of USA shoppers purchasing them via Amazon.


According to Amazon product sales data, about 44% of USA Amazon shoppers bought electronics via Amazon in 2019. The reason behind this is that the cost of these products on Amazon tends to be considerably lower. Also, the delivery time is quite expedient, and Amazon enjoys a relatively high level of consumer trust.

22. In 2016, Amazon earned $4.3 billion more from hard copy books than from e-books.


When talking about the Amazon book sales statistics, the majority of people focus on e-books. However, Amazon earned $4.3 billion more from hard copy books than from e-books in 2016. This shows that the printed versions are still more popular than e-books.

23. In 2016, self-published books made up about 60% of all e-books offered on Amazon.


Platforms like Amazon Direct Kindle Publishing allow independent authors to self-publish their books on Amazon. This is an incredibly popular and lucrative trend nowadays. One of the most unexpected Amazon e-book sales statistics claims that 60% of e-books offered on Amazon are self-published.

24. Audible offers over 100,000 unique titles.


Another interesting Amazon seller statistics is the one regarding Audible. This is the single biggest audiobook database that offers 100,000 unique titles. The project keeps expanding, and the popularity of audible seems to be growing with each passing year.

25. There are five categories in which Amazon has more than 90% of market share.


Regarding Amazon ecommerce market share, there are five fields in which it has more than 90% of it. We’re talking about the home improvement tools market (93%), skin care market (91%), batteries (97%), golf (92%), and kitchen and dining market (94%). These are the fields where Amazon is expected to dominate for years to come.

26. There are 12 million items on Amazon across all categories and services.


One of the fascinating Amazon statistics on products shows that this online marketplace has an inventory of around 12 million items. However, this number is incomplete because it excludes all the markets and third-party sellers. If we take into consideration all of them, the figure would quickly exceed 350 million items.

Interesting Amazon Facts

27. had more than 2.7 billion visits just in January 2022.


So, how many customers does Amazon have worldwide? According to some of the more interesting Amazon facts, there were about 2.7 billion visits on just in January 2022. While not all visits are by unique users, the number is still fascinating.

Out of this number, 1.1% of visits came from the UK. At the same time, there were 418.7 million visits to Amazon’s UK site.

28. There are about 300 sales every second on Amazon during the Christmas season.

(Adext AI)

Beyond doubt, the most impressive Amazon product statistic is the one regarding their sales during the Christmas season—300 individual sales per second. Sure, this part of the year is significant for traditional retail as well, but numbers like these are entirely outlandish. Also, this doesn’t mean that Amazon is doing much worse during the rest of the year.

29. 89% of customers say that they trust Amazon more than other ecommerce sites.


One of the biggest challenges of the ecommerce world is related to trust. Here, Amazon is head and shoulders above its competition. As many as 89% of all buyers say that they trust this platform more than any other ecommerce site. Numerous factors influence their opinion, ranging from familiarity with the platform to the fact that Amazon has been in the industry for years.

30. Amazon shipping cost grew by $23.2 billion in 2020.


According to Amazon shipping statistics in 2020, Amazon’s shipping costs grew along with its rising sales. The shipping costs hit $61.1 billion for the entire year. In 2019, the figure was at $37.9 billion.

When it comes to the number of items, there are no statistics more recent than 2017 at the moment. According to that last report, more than 5 billion items were shipped via Amazon Prime in 2017. While there are no similar records for the last four years, the rising shipping costs indicate that the number has grown proportionally.

31. In 2012, Amazon bought Kiva Systems for $775 million.

(The New York Times)

Not all of Amazon’s workforce is human. In fact, this company commits to robotisation of their workforce so much that they’ve bought Kiva Systems (renowned robot makers) for an incredible $775 million. Amazon efficiency statistics show that these systems allowed Amazon to fairly quickly and efficiently robotise their warehouses. Although the price sounded incredible at the time, it has paid off relatively quickly.

32. Amazon once lost $5.7 million because the website was down for just 49 minutes.


To show how monumental this company actually is, we will mention that it once lost $5.7 million simply because the website was down for about 49 minutes. Of course, if such a thing were to happen nowadays, the losses would be even bigger.

Amazon Statistics - Amazon cardboard robot in a tree


In 2022, Amazon is one of the world’s leading conglomerates. For a while now, it’s been the biggest name in the ecommerce industry, but it has recently demonstrated that it can also be competitive in the entertainment industry. The Amazon market share seems to be growing every year, and Amazon sales statistics sound impressive with every new report. As for the inventory of Amazon, the company seems impressive in both software and hardware categories.

Most importantly, Amazon has marked continuous growth for years now, and the progress doesn’t seem to be slowing down. Even the year 2020 that was quite disastrous for most other industries didn’t seem to upset Amazon sales numbers. In other words, Amazon is the true titan of the industry, and it will certainly continue to be in the future.


How many active users does Amazon have?

The number of active Amazon users is an incredible 214 million a month, just in the US. This is the population larger than that of countries like Russia, Mexico or Japan. If there was a country composed of all Amazon monthly users, it would be the eighth most populous place on Earth.

What is Amazon’s percentage of the sale?

Amazon takes a percentage of each sale as a fee. These fees vary depending on the status of the seller; however, the majority of individual sellers pay $0.99 for a sold item, as well as a closing fee ranging from $0.45 to $1.35. On top of this, referral fee percentages can range from 6% to 25% (an average is 13%).

How much does Amazon make daily?

While numbers for every individual day may vary, it is known that Amazon made $469.8 billion last year. When we divide that number by 365, we arrive at the figure of $1.28 billion a day! This is $9 billion per week and $39.15 billion per month. It’s sometimes hard to say which figure sounds more impressive, Amazon sales by year or Amazon daily sales.

How many products does Amazon sell per day?

The latest available information on this comes from a 2013 report, so take this figure with that context in mind. That year, Amazon had 1.6 million transactions per day, shipping 1.6 million packages all over the world.

What are the top-selling items on Amazon?

According to numerous surveys and statistics, people are most likely to buy electronics on Amazon. As for the specific items that are the best-sellers, they are Alexa TV Remote, Alexa Echo Dot Smart Speaker, Fujifilm INSTAX Mini Film, and $10 and $20 PlayStation Store Gift Cards.

How many products does Amazon sell?

The inventory of Amazon consists of an incredible 12 million items when combining all the categories and services. However, the number can easily expand to 350 million if you decide to look across all the marketplaces and all the sellers on Amazon. As for the daily sales, 300 items get sold on Amazon every second during the Christmas holiday.

How many daily users does Amazon have?

Amazon has somewhere around 214 million monthly visitors. A simple equation would calculate that there are about 7.1 million visitors per day on average. Still, the numbers depend on the day of the week and the time of the year.

What was Amazon’s market share in 2021?

Amazon’s market share is about 50% of the ecommerce market. When we take into consideration the number of items in the marketplace, the volume of traffic and the annual profit, this figure hardly comes as a surprise.

How many orders does Amazon get per day?

According to Amazon statistics, there are about 1.6 million orders placed on Amazon every single day. In 2022, this figure is probably significantly higher.

How many third-party sellers are on Amazon?

According to some of the latest estimates, there are about 2 million active third-party sellers on Amazon. In other words, apart from offering gainful employment, Amazon offers numerous options for making a fortune.