29 Impressive Amazon Statistics to Follow in 2021

Amazon Statistics - Featured Image

29 Impressive Amazon Statistics to Follow in 2021

Posted on |

At the moment, Amazon is the biggest name in the world of ecommerce. Its retail numbers sound quite insane, and the number of people visiting this platform is growing every day.

There are numerous impressive Amazon statistics, especially those related to the holiday season when the sales are so huge that no old-school retailer can compete with Amazon. This also raises several other questions, like how much of a market share Amazon generates or how many third-party sellers there are on this platform. Let’s try to answer some of the most relevant questions below.

Top 7 Amazon Stats in 2021 (Editor’s Pick)

  • 45% of the entire ecommerce market goes to Amazon.
  • Amazon’s annual net sales in the UK were $26.48 billion in 2020.
  • Each month, Amazon.com has more than 2.2 billion visits.
  • In the FY 2020, Amazon had a total revenue of $386.1 billion.
  • In 2020, there were more than 150 million Amazon Prime subscribers.
  • 150.6 million people in the US used the Amazon app according to the last available report.
  • There are over 1.9 million active third-party sellers on Amazon.
  • In Q3 2020, 10.1 million households in the UK subscribed to Amazon Prime Video.

Most Important Amazon Stats in 2021

1. 45% of the entire ecommerce market goes to Amazon.


Regardless of the aspect you decide to examine, Amazon market share in 2020 was quite impressive. According to one estimate, about 45% of the entire ecommerce market belongs to Amazon, which is a fascinating figure. In terms of the number of items on the market or the number of independent merchants on this platform, Amazon is always ahead of its competition.

2. There are about 300 sales every second on Amazon during the Christmas season.

(Adext AI)

Beyond doubt, the most impressive Amazon product statistic is the one regarding their sales during the Christmas season—300 individual sales per second. Sure, this part of the year is significant for traditional retail as well, but numbers like these are entirely outlandish. Also, this doesn’t mean that Amazon is doing much worse during the rest of the year.

3. 89% of customers say that they trust Amazon more than other ecommerce sites.


One of the biggest challenges of the ecommerce world is related to trust. Here, Amazon is head and shoulders above its competition. As many as 89% of all buyers say that they trust this platform more than any other ecommerce site. Numerous factors influence their opinion, ranging from familiarity with the platform to the fact that Amazon has been in the industry for years.

4. In the FY 2020, Amazon had a total revenue of $386.1 billion.


The question that probably interests people the most is the Amazon revenue. In 2020, Amazon brought in $386.1 billion in sales. This is a staggering figure, especially since the world has faced a global crisis this year. Sure, ecommerce took a softer blow and even managed to grow despite these odds, but the global purchasing power dropped significantly. This affected the average consumer quite a bit and might become a problem in the nearest future.

5. Prime Day is more profitable than Black Friday and Cyber Monday.


When it comes to the peak of the sales season, the majority of people expect it to be Black Friday or Cyber Monday. The truth is that Prime Day seems to have the highest conversion rate of these three significant dates (18.6%). It is the date that dominates Amazon product sales statistics, and the one the majority of Amazon users mark in their calendar.

6. For 82% of people, price is the leading factor when deciding whether to buy on Amazon.


When choosing a product, price is one of the main factors for 82% of Amazon buyers. While the item availability may play the part locally, the majority of buyers are willing to endure the long delivery time. If they find the product with the lower price, they will probably purchase it.

Amazon Statistics - A phone in front of Amazon Go

Crucial Amazon Stats by Country and Demographic

7. 150.6 million people in the US used the Amazon app in September 2019.


One of the most impressive Amazon statistics from 2019 shows that this platform had 150.6 million app users in September 2019 in the USA alone. Sure, the USA is the single largest Amazon market, but that doesn’t change the fact of how monumental this figure is. Also, this is a huge triumph for both m-commerce and ecommerce.

8. Amazon’s annual net sales in the UK were $26.48 billion in 2020.


According to the Amazon statistics for the UK, the retailer’s annual net sales was $26.48 billion in 2020, which shows that the UK was and still is the second-largest Amazon market. The popularity of Amazon voice-activated speakers in the UK is quite impressive, and so is the Amazon Prime Video membership in this country. In other words, the UK is quite Amazon-oriented.

9. There are two millennial shoppers for every baby boomer using Amazon.


One of the most important things about Amazon demographics structure is that millennials dominate this marketplace. This is hardly surprising, given the fact that millennials are more tech-savvy than baby boomers and, on average, have much more money than Gen Z.

10. 67% of Amazon shoppers prefer to use a desktop or a laptop computer.


Speaking of demographics by device usage, it’s important to mention that about 67% of all Amazon shoppers prefer to use a desktop or laptop computer. In comparison to the rest of the world of ecommerce where mobile devices are quickly becoming a driving sales force, this figure is quite impressive.

11. 80% of Amazon shoppers are homeowners.


One more statistic that may reveal the purchasing power of an average Amazon shopper is the fact that 80% of them are homeowners. Furthermore, about 45.9% of them are married, 57.4% of them are blue-collar, and 34.5% of them have a bachelor’s degree. In other words, an average Amazon shopper is someone who would rightfully be considered a pillar of society by the majority of metrics.

Amazon Statistics - Amazon Dot device

Amazon Prime Statistics in 2020

12. In 2020, there were more than 150 million Amazon Prime subscribers.


Among the most relevant Amazon user statistics, there’s also the question of Amazon Prime subscribers’ number. This is important since they are the most loyal and most committed of all Amazon users. Currently, there are more than 150 million Amazon Prime subscribers. This means that one in every four adults in the US has Amazon Prime.

13. Amazon Prime members spend around $1,400 every year.


One of the most relevant Amazon Prime vs Amazon statistics shows that Amazon Prime members spend substantially more than non-prime members. Latest surveys have found that Amazon Prime members spend around $1,400 every year, while non-prime users spend an average of only $600 every month.

14. Shoppers saved more than $1.4 billion on Amazon Prime Day 2020.


Amazon Prime Day has been one of the major shopping dates in the last several years. According to Amazon, the amount of money saved on Prime Day 2020 could buy 700 million socks or 1 trillion waffles. 

In addition, people spent a total of $3.5 billion on small and medium businesses on Amazon. This amount accounted for 60% of Amazon’s total Prime Day revenue! 

15. Amazon shipping cost grew by $23.2 billion in 2020.


According to Amazon shipping statistics in 2020, Amazon’s shipping costs grew along with its rising sales. The shipping costs hit $61.1 billion for the entire year. In 2019, the figure was at $37.9 billion.

When it comes to the number of items, there are no statistics more recent than 2017 at the moment. According to that last report, more than 5 billion items were shipped via Amazon Prime in 2017. While there are no similar records for the last four years, the rising shipping costs indicate that the number has grown proportionally.

16. In Q3 2020, 10.1 million households in the UK had Amazon Prime Video.


Apart from being a specialised ecommerce marketplace, Amazon is a massive conglomerate. As of lately, they are diversifying their offers with platforms like Amazon Prime Video. At the moment, Prime Video has 10.1 million subscribers in the UK. 

This places it just behind Netflix and Amazon, which is fairly impressive for a newcomer to the industry. This also contributes to the Amazon growth over the past five years, as the service gained nine million subscribers in the UK alone. 

17. Amazon has numerous other subsidies.


Amazon Prime and regular Amazon are not the only two types of service Amazon has on offer. Other companies that everyone has heard of are Audible (a major audiobook platform), IMDB (the movie review website), and Twitch (a popular streaming platform). In other words, Amazon is a conglomerate that has been diversifying and expanding.

Amazon Statistics - Amazon returns facility

Amazon Products Statistics

18. Electronics were the most popular product category in 2019, with 44% of USA shoppers purchasing them via Amazon.


According to Amazon product sales data, about 44% of USA Amazon shoppers bought electronics via Amazon in 2019. The reason behind this is that the cost of these products on Amazon tends to be considerably lower. Also, the delivery time is quite expedient, and Amazon enjoys a relatively high level of consumer trust.

19. In 2016, Amazon earned $4.3 billion more from hard copy books than from e-books.


When talking about the Amazon book sales statistics, the majority of people focus on e-books. However, Amazon earned $4.3 billion more from hard copy books than from e-books in 2016. This shows that the printed versions are still more popular than e-books.

20. In 2016, self-published books made up about 60% of all e-books offered on Amazon.


Platforms like Amazon Direct Kindle Publishing allow independent authors to self-publish their books on Amazon. This is an incredibly popular and lucrative trend nowadays. One of the most unexpected Amazon e-book sales statistics claims that 60% of e-books offered on Amazon are self-published.

21. Audible offers over 100,000 unique titles.


Another interesting Amazon seller statistics is the one regarding Audible. This is the single biggest audiobook database that offers 100,000 unique titles. The project keeps expanding, and the popularity of audible seems to be growing with each passing year.

22. 10 million Amazon Prime items are eligible for one-day delivery.


One of the interesting Amazon Prime facts worth mentioning is that there are about 10 million Amazon Prime items that are eligible for one-day delivery. Sure, the majority of ecommerce shoppers don’t expect expedient delivery, but in some industries, this can definitely be a deal-breaker.

23. There are five categories in which Amazon has more than 90% of market share.


Regarding Amazon ecommerce market share, there are five fields in which it has more than 90% of it. We’re talking about the home improvement tools market (93%), skin care market (91%), batteries (97%), golf (92%), and kitchen and dining market (94%). These are the fields where Amazon is expected to dominate for years to come.

Amazon Statistics - Amazon truck

Interesting Amazon Facts

24. Each month, Amazon.com has more than 2.2 billion visits.


So, how many customers does Amazon have worldwide? According to some of the more interesting Amazon facts, there are about 2.2 billion visits on Amazon.com every month. While not all visits are by unique users, the number is still fascinating. Out of this number, 1.24% of visits came from the UK in February 2021.

25. There are 12 million items on Amazon across all categories and services.


One of the fascinating Amazon statistics on products shows that this online marketplace has an inventory of around 12 million items. However, this number is incomplete because it excludes all the markets and third-party sellers. If we take into consideration all of them, the figure would quickly exceed 350 million items.

26. The number of third-party sellers on Amazon is over 1.9 million.

(Marketplace Pulse)

An interesting fact about Amazon is that not all products are sold directly by this platform. Amazon allows third-party sellers to set up their own marketplace and sell directly to customers (and pay a fee to Amazon). More than 293,000 new third-party sellers have already joined Amazon in 2021, with more than 19,000 of them from the UK.

27. Amazon has over 1,298,000 employees worldwide.

(GeekWire, MarketWatch, Statista)

Another curve that keeps growing is Amazon employment statistics. In April 2020, Amazon employed 935,000 workers. Since July 2020, this number has officially exceeded 1,000,000. The number kept growing and expanding to reach the last known record of 1,298,000 employees at the end of 2020.

28. In 2012, Amazon bought Kiva Systems for $775 million.

(The New York Times)

Not all of Amazon’s workforce is human. In fact, this company commits to robotisation of their workforce so much that they’ve bought Kiva Systems (renowned robot makers) for an incredible $775 million. Amazon efficiency statistics show that these systems allowed Amazon to fairly quickly and efficiently robotise their warehouses. Although the price sounded incredible at the time, it has paid off relatively quickly.

29. Amazon once lost $5.7 million because the website was down for just 49 minutes.


To show how monumental this company actually is, we will mention that it once lost $5.7 million simply because the website was down for about 49 minutes. Of course, if such a thing were to happen nowadays, the losses would be even bigger.

Amazon Statistics - Amazon cardboard robot in a tree


In 2021, Amazon seems to be one of the world’s leading conglomerates. For a while now, it’s been the biggest name in the ecommerce industry, but it has recently demonstrated that it can also be competitive in the entertainment industry. The Amazon market share seems to be growing every year, and Amazon sales statistics sound impressive with every new report. As for the inventory of Amazon, the company seems impressive in both software and hardware categories.

Most importantly, Amazon has maked continuous growth for years now, and the progress doesn’t seem to be slowing down. Even the year 2020 that was quite disastrous for most other industries didn’t seem to upset Amazon sales numbers. In other words, Amazon is the true titan of the industry, and it will certainly continue to be in the future.


How many active users does Amazon have?

The number of active Amazon users is an incredible 197 million a month. This is the population larger than that of countries like Russia, Mexico or Japan. If there was a country composed of all Amazon monthly users, it would be the eighth most populous place on Earth.

What is Amazon’s percentage of the sale?

Amazon takes a percentage of each sale as a fee. These fees vary depending on the status of the seller; however, the majority of individual sellers pay $0.99 for a sold item, as well as a closing fee ranging from $0.45 to $1.35. On top of this, referral fee percentages can range from 6% to 25% (an average is 13%).

How much does Amazon make daily in 2021?

While numbers for every individual day may vary, it is known that Amazon makes $232.9 billion every year. When we divide that number with 365 days, we arrive at the figure of $638.1 million a day. This is also $19.4 billion per month and $4.5 billion per week. It’s sometimes hard to say which figure sounds more impressive, Amazon sales by year or Amazon daily sales.

How many products does Amazon sell per day?

The latest available information on this comes from a 2013 report, so take this figure with that context in mind. That year, Amazon had 1.6 million transactions per day, shipping 1.6 million packages all over the world. 

What are the top-selling items on Amazon in 2021?

According to numerous surveys and statistics, people are most likely to buy electronics on Amazon. As for the specific items that are the best-sellers, they are Alexa TV Remote, Alexa Echo Dot Smart Speaker, Fujifilm INSTAX Mini Film, and $10 and $20 PlayStation Store Gift Cards.

How many products does Amazon sell?

The inventory of Amazon consists of an incredible 12 million items when combining all the categories and services. However, the number can easily expand to 350 million if you decide to look across all the marketplaces and all the sellers on Amazon. As for the daily sales, 300 items get sold on Amazon every second during the Christmas holiday.

How many daily users does Amazon have?

Amazon has somewhere around 197 million monthly visitors. A simple equation would calculate that there are about 6.6 million visitors per day on average. Still, the numbers depend on the day of the week and time of the year.

What was Amazon’s market share in 2020?

As we’ve already mentioned, Amazon’s market share is about 45% of the entire ecommerce market. When we take into consideration the number of items in the marketplace, the volume of traffic and the annual profit, this figure hardly comes as a surprise.

How many orders does Amazon get per day?

According to the 2018 Amazon statistics, there were about 500 orders placed on Amazon every single day. We should have in mind that the latest available statistic on the number of daily orders is from two years ago. In 2021, this figure is probably significantly higher.

How many third-party sellers are on Amazon?

According to some of the latest estimates, there are about 1.9 million active third-party sellers on Amazon. In other words, apart from offering gainful employment, Amazon offers numerous options for making a fortune.