FashionDiscounts

Author: Milos Djordjevic

  • How to Break up with Fast Fashion + Answers to 4 Common Questions

    How to Break up with Fast Fashion + Answers to 4 Common Questions

    It’s no secret that fast fashion is wreaking havoc on the environment. The industry is based on disposable clothing and overconsumption, which leads to mountains of textile waste every year. 

    So if you want to find out how to break up with fast fashion, check out these tips to help you get started.

    How to Stop Buying Fast Fashion

    We all love a good deal, but when it comes to fashion, sometimes it’s better to spend a little more on fewer, higher-quality items. Not only will your clothes last longer, but you’ll also help reduce waste.

    Also, try shopping less often. Rather than buying new clothes every time you see something you like, try sticking with the items you already have in your wardrobe. Maybe pair them with something you haven’t tried before to get a new outfit out of old clothes. Conveniently enough, reviewing what you already have is one of the steps towards creating a sustainable capsule wardrobe.

    Even though not everyone has the budget to buy only sustainable fashion or chooses not to do so, we can all make an effort to stop buying as much and use the things we already have.

    1. How to Avoid Fast Fashion

    You can shop ethically and support businesses that are committed to sustainable and fair practices. Start by checking labels and certification logos to see if a clothing company is certified by a reputable organisation like the Global Organic Textile Standard (GOTS).

    You can also research a company’s policies on things like workers’ rights, environmental impact, and animal welfare. Those that are not part of fast fashion pay fair wages to their employees and focus on creating as little waste as possible during the making of their products. Most vegan clothing brands will satisfy all your sustainable fashion needs. 

    Finally, you can choose more sustainable fabrics. For example, choose natural fabrics over synthetic ones. Natural fabrics, such as cotton, linen, and wool, are made from plant or animal fibres and are biodegradable. They are also generally more durable than synthetic ones, so you can get more use out of them before they need to be replaced. But not even all synthetic fabrics are the same—learn more in our eco-friendly fabric guide.

    2. What Brands Are Not Fast Fashion

    There are many brands out there that are considered fast fashion alternatives. These include Pact, Patagonia, People Tree, and Vetta.

    Pact is an ethical clothing company that focuses on sustainable and fair trade practices. Patagonia is famous for being a less unsustainable choice (as the brand likes to phrase it), along with People Tree. Vetta is a slow fashion brand that has timeless fashion pieces to wear for seasons to come. But there are more. In fact, we compiled a list of brands that are entirely focused on sustainability.

    How to Break up with Fast Fashion - Labels on Jeans

    3. How Can Fast Fashion Consumers Become More Sustainable?

    If you love fast fashion and don’t want to give it up, but still want to help the environment, you can make a few simple tweaks to your shopping habits.

    Some of the world-famous fast-fashion chains now offer lines of clothing that are more eco-friendly and made out of organic materials. Alternatives to fast fashion can be quite pricey, but by choosing more sustainable items in fast fashion stores, you can lower the negative environmental effect of the fashion industry without breaking the bank.

    We all have things we never wear in our wardrobes. Maybe they are out of fashion or maybe we outgrew them. But, instead of letting them just sit there, you can donate them to someone who would use them. If they look a bit too worn out, there are several disposal alternatives for clothes that can’t be donated.

    4. How to Avoid Fast Fashion on a Budget

    If you’re looking to save money and reduce your impact on the environment, shopping at second-hand stores is a great option. You can find high-quality clothing and accessories for a fraction of the price of new items. Plus, by shopping second hand you’re keeping these items out of landfills.

    Learn More: An Honest Guide to 9 Best Secondhand Clothes Websites in the UK

    Another great way to not buy fast fashion even with a lower budget is to learn how to sew. Instead of just piling on new items, you can mend the ones you already have. You can also give them new life by adding an interesting detail or making something new out of them. Another option is to find a tailor.

    One of our favourite tips for saving a few pounds on clothes and being environmentally conscious is to skip shopping altogether and host a clothes swap. Buy a bottle of wine, invite some friends you know have great taste, and exchange the things you are no longer using.

    Final Thoughts

    When facing the choice of slow fashion vs fast fashion, it’s wiser to choose the first one, because it produces less waste and uses natural materials. 

    By being a conscious consumer and focusing on quality over quantity, you can reduce the negative impact of the fashion industry and contribute to saving the planet for generations to come.

  • What Is Sustainable Fashion? 4 Important FAQ Answered

    What Is Sustainable Fashion? 4 Important FAQ Answered

    Sustainability has become a key issue in the fashion industry in recent years. As consumers have become more aware of the environmental and social impacts of the clothes they buy, this movement has become a hot topic.

    But what is sustainable fashion, and why is it so important? 

    In this blog post, we will explore those questions and discuss the reasons for creating a more sustainable fashion industry.

    What Does Sustainable Fashion Mean?

    Sustainable fashion is an umbrella term for a growing movement within the fashion industry to create clothes and accessories in a way that minimises the negative effects of the textile and apparel industry on the environment and society.

    There is no one definition of sustainable fashion, but generally, it includes these three areas: reducing waste and pollution throughout the supply chain, using environmentally-friendly materials and fibres, and supporting fair labour practices.

    While there are many challenges to making it mainstream, there is also a growing number of sustainable fashion brands and consumers committed to choosing the clothes they wear responsibly.

    1. What Is Ethical Fashion?

    The term “ethical fashion” refers to a movement where clothes are produced ethically while promoting social responsibility.

    Ethical fashion focuses on the people who work in the fashion supply chain, from cotton farmers to textile weavers and everyone in between involved in creating a piece of clothing. It also pays attention to the way retail personnel and company employees are treated.

    Companies that are part of the ethical fashion movement pay fair wages to their workers, provide them with proper health insurance and working conditions and promote those principles among their colleagues.

    2. What Is Sustainable Fashion Design?

    There are many different ways to approach fashion design. But, one of the most sustainable and eco-friendly methods is known as zero waste pattern cutting. It involves creating a piece of clothing with as little leftover fabric as possible by carefully planning how to cut and use the material. 

    Upcycling is another great way to support sustainable fashion. By taking old clothes and repurposing them into new designs, you can give them a second life while also creating something unique and stylish.

    You don’t have to be a fashion designer to do this. With a bit of creativity and some help from online tutorials, you can transform a boring piece of clothes into something new and stylish.

    It is vital to popularise this type of fashion, as designing with sustainability and environmental impact in mind helps reduce waste and protect nature for future generations.

    What Is Sustainable Fashion - Image 1

    3. Why Is Sustainable Fashion So Expensive?

    One of the main reasons why sustainable fashion is often more expensive than fast fashion is because these brands typically produce on a smaller scale. This means that they don’t have the same budget and income as fast fashion brands, which can produce huge quantities of clothing at a very low cost.

    Besides that, sustainable fashion is often more expensive because its brands tend to use higher quality materials and pay their workers fair wages. This results in a higher quality product, but also one that costs more to produce.

    4. Why Is Sustainable Fashion Important?

    For one, it is important because it helps reduce your carbon footprint and save natural resources. According to sustainable fashion stats, the fashion industry causes 2.1 billion tonnes of CO2 emissions each year. Because of this, changing ways the fashion industry operates is crucial for our future wellbeing.

    Additionally, sustainable fashion is more ethical, as it takes into account the working conditions and wages of workers in the fashion industry. It also promotes these values across the industry, influencing others to change their attitudes as well.

    And finally, this kind of fashion is simply better for the environment. It doesn’t pollute the air or water. It doesn’t contribute to deforestation or other forms of habitat destruction and it doesn’t harm or abuse animals. The natural materials used for the products such as cotton and linen are biodegradable, meaning that they dissolve more quickly than synthetic materials. This leads to less waste and pollution.

    Parting Words

    Sustainable fashion is not only about reducing the negative environmental impacts of the clothing industry. It’s also about creating positive social and environmental outcomes throughout the entire supply chain. 

    With that in mind, it’s important to consider all aspects of sustainability when looking for sustainable fashion brands to support. As you explore sustainable or vegan clothing brands, make sure to look for those that emphasise transparency, traceability, and accountability throughout their supply chains.

  • Is Organic Cotton Sustainable? 11 Essential FAQ Answered

    Is Organic Cotton Sustainable? 11 Essential FAQ Answered

    Organic cotton is a popular choice for eco-friendly fashion. But is organic cotton sustainable to the extent people think it is? 

    In this blog post, we’ll take a closer look at its sustainability and explore whether or not it’s worth producing. We’ll also discuss some of the pros and cons of organic cotton compared to other materials like synthetic fabrics. So, let’s get started!

    What Is Organic Cotton?

    1. How Is Organic Cotton Made?

    Organic cotton, also known as natural or eco-friendly cotton, is a type of cotton that has been grown without the use of synthetic pesticides or fertilisers. This is typically done by using natural methods like crop rotation and cover cropping to promote healthy soil and support biodiversity.

    The harvested cotton fibres are processed without the use of harmful chemicals or bleach. Instead, organic cotton is treated with natural or water-based dyes or safer chemicals for whitening. This helps preserve its natural properties and keep it free from toxins. Therefore, it is safer for people with sensitive skin or allergies. All of these make organic cotton more sustainable as well as eco-friendly and safer for everyday use.

    2. How Is Organic Cotton Grown?

    The cotton plants are usually grown in warm, sunny climates like Turkey, India and Egypt. 

    The first step is planting the seeds, which are mostly watered by rain. During the growing period, farmers don’t use pesticides or artificial products. Instead, they put natural compost around the plants to feed them and remove any pests by hand.

    Once the plants are mature, farmers carefully hand-pick the fluffy cotton balls from the bushes. The cotton is then cleaned and spun into thread, which can be used to make a variety of different fabrics.

    3. Does Organic Cotton Shrink in the Wash?

    One of the must-know facts about organic cotton is that it may shrink (around 3%) after being washed. This is because 100% cotton fabric is not chemically treated. But, there is a way to minimise this. It’s best to use a cold wash or a water temperature of 30°C or less the first time. Also, it helps to use a mild detergent instead of a harsh one. Brands usually put these instructions along with the clothes.

    4. Is Organic Cotton Stretchy?

    Compared to synthetic fabrics, organic cotton is generally more durable and doesn’t stretch out as quickly. This makes it a great choice for any type of clothing that needs to last a long time without becoming saggy or loose in the wash.

    But, the interlock structure made during the production of clothing items out of organic cotton gives them a soft texture and elasticity without the use of elastin. This means that the clothes extend and adapt to their wearers, providing them with the freedom to move. 

    So, if we take skinny jeans made out of organic cotton as an example, they will stretch enough for you to feel comfortable in them, but they won’t sag over time.

    Is Organic Cotton Sustainable - Cotton Flower

    5. Is Organic Cotton Better for Skin?

    Because organic cotton isn’t subjected to the harsh chemicals necessary for conventional cotton growth and production, it is much better for sensitive skin. Regular cotton is manufactured using up to 8,000 synthetic compounds, the majority of which are not present in organic cotton clothing. This makes organic cotton clothing considerably healthier for your skin and ideal for children and babies.

    Before buying an item, look for the Oeko-Tex Standard 100 label to make sure that the fabric does not contain any hazardous chemicals. For other sustainable fabrics that are kind to your skin, check out our eco-friendly fabrics guide.

    6. What Are the Advantages of Organic Cotton?

    There are several advantages to choosing organic cotton over conventional one.

    Organic cotton is a more environmentally friendly material than conventional cotton. Because it does not rely on the intensive use of synthetic fertilisers and pesticides, it helps reduce pollution and conserve natural resources like soil and water. 

    Also, organic cotton uses significantly less water than other types of cotton. This is because it doesn’t require additional irrigation or the spraying of harmful chemicals that can seep into local waterways and ecosystems.

    Another one of the organic cotton benefits is that it helps eliminate many of the risks associated with pesticide exposure. This includes respiratory problems, skin irritations, and endocrine disruption.

    Finally, this type of material is often seen as being of a higher quality than the material made out of conventional cotton. This is because it is grown in more carefully controlled conditions and doesn’t contain any harmful chemicals that can degrade the material over time.

    7. Is Organic Cotton More Breathable?

    Short answer: yes. Organic cotton has natural fibres that are longer than those of regular cotton. Because of that, it is more breathable but strong enough to maintain the shape of the material. This feature makes organic cotton perfect for things like beddings and summer clothes, as it allows air to go through it keeping you cool and fresh.

    8. Is Organic Cotton Expensive?

    Yes, organic cotton is more expensive than conventional cotton. This is because it costs more to produce and certify organic cotton products. However, many people believe that the advantages of organic cotton vs cotton are worth the extra cost.

    9. What Are the Disadvantages of Organic Cotton?

    One of the main disadvantages of organic cotton is that it requires more land and energy to produce than conventional cotton. This is because organic farmers generally use more time-consuming production methods that require extra work power and energy. Also, additional fields are needed as the organic plants give less product than non-organic ones.

    Another downside is that it can’t keep up with the demand. In other words, there is not enough organic cotton being produced to meet the global demand for making clothing and other products.

    Some harmful natural pesticides are also used in its production. These pesticides can potentially cause health problems for farmers and workers exposed to them. They can also cause allergic reactions or skin rashes, although probably not as severe as the conventionally used chemicals.

    Finally, organic cotton is generally more expensive to produce and sell than conventional cotton. This means that consumers may have to pay more for products.

    Is Organic Cotton Sustainable - Cotton Plant

    10. Why Is Organic Cotton Better?

    There is no doubt that there are many important benefits of organic cotton that make it one of the more sustainable fabrics.

    First, organic cotton is considered to be more environmentally sustainable than other types of cotton. This is because it doesn’t rely on the intensive use of synthetic fertilisers and pesticides, and helps reduce pollution and conserve natural resources like soil and water. 

    Second, it uses significantly less water than other types of cotton. Because it does not rely on the intensive use of synthetic fertilisers and pesticides, it helps reduce pollution and conserve natural resources like soil and water. 

    Third, organic cotton has been shown to offer better quality than conventional cotton. This is due to the careful production methods employed by organic farmers, as well as its lack of harmful chemicals that can degrade the material over time.

    Finally, the workers involved in its production have fairer working conditions than what is standard for the industry. They are paid a fair wage and have regular working hours.

    There is no doubt that there are many important benefits of organic cotton that make it one of the more popular eco-fabrics, along with hemp—whose sustainability status isn’t black and white either.

    11. What Percentage of Cotton Is Organic?

    One of the more interesting organic cotton facts is that it makes up a relatively small percentage of global cotton production, accounting for only 0.95% of the total global cotton harvest. 

    Sustainable fashion statistics show that most of this organic crop was produced in India, followed by China, Kyrgyzstan and Turkey.

    Final Thoughts

    So, is organic cotton sustainable?

    The answer to this question is a little more complicated than a simple yes or no. While it’s true that organic farming practices do have many environmental benefits, there are also some drawbacks to consider. Ultimately, its sustainability depends on many factors, such as how and where it’s grown. 

    If you’re looking for environmentally friendly clothing options, organic cotton is worth considering—especially from fashion brands that are dedicated to sustainability.

  • What Is Costume Jewellery + 7 Essential FAQ

    What Is Costume Jewellery + 7 Essential FAQ

    What is costume jewellery? In the early 20th century, this meant any item of jewellery that complemented or matched a particular costume. The name came from the fact that women would buy jewellery to go with specific costumes, which is how the term “costume” jewellery originated.

    In this blog post, we’ll explore what makes costume jewellery different from fine jewellery, as well as its pros and cons.

    Costume Jewellery vs. Fine Jewellery

    Costume jewellery is made from materials such as plastic, glass, metal, and beads. It’s less expensive and not as durable, but it can still be beautiful and stylish when worn correctly. Fine jewellery can last a very long time, but it’s not as affordable and sometimes not as fashionable.

    Costume Jewellery Pros

    • Good to experiment with
    • Affordable
    • Different materials mean more diverse designs

    Costume Jewellery Cons

    • Not as valuable as fine jewellery (which can be a plus on a wild night out)
    • Gets tarnished or broken more easily
    • Can’t be fixed like jewellery made of precious metals

    1. What Is Costume Jewellery Made of?

    The simplest costume jewellery definition is based on how it’s different from fine jewellery. Costume jewellery isn’t made entirely of precious metals and gems. Instead, various other materials can be used.

    When it comes to metals, fashion jewellery, as costume jewellery is sometimes called, is often made with brass, copper, or nickel, which bend and tarnish easily.

    Frequently, these metals are plated with gold or silver. The jewellery produced this way also falls in the costume category, along with jewellery made of textiles or leather, base metal alloys, plastic, glass, or resin.

    Finally, even genuine gold, silver, or platinum settings, if set with industrial stones, are considered costume jewellery. An exception to this would be lab-grown diamonds and farmed pearls, as they’re still of the same quality as those mined or found in the wild.

    2. What Is Fine Jewellery?

    Fine jewellery is made only from precious metals and stones. It’s more expensive and considered to be a valuable investment. It’ll last longer since it’s made from higher-quality materials, such as gold, silver, and platinum.

    It’s easy to repair because precious metals withstand high temperatures and can be soldered back together. Depending on the quality, it can last for decades or even centuries.

    If you’re looking for something that’ll last a long time, fine jewellery is what you want. But if you just need something to wear for a night out or a special occasion, then costume jewellery is a great option.

    The investment aspect of fine jewellery is becoming more and more interesting to fashion lovers, as jewellery statistics show it is a rapidly expanding market.

    3. Does Costume Jewellery Mean Fake Jewellery?

    The short answer is no. It can be just as beautiful as fine jewellery, but it’s made from less expensive materials. Sometimes, however, costume jewellery designs are made as copies of more expensive fine jewellery designs. That’s why some people associate it with something fake.

    What Is Costume Jewellery - Jewellery Set

    4. What Is the Difference Between Fine Jewellery and Costume Jewellery?

    Fine jewellery is made from precious metals and stones, while costume jewellery is made from less expensive materials, such as leather, glass, base metals, and plastic. Fine jewellery is more expensive and considered a valuable investment, especially if it’s made by some of the top jewellery brands. Costume jewellery is less expensive and not as durable.

    5. How Would You Describe Costume Jewellery?

    Most costume jewellery is made of inexpensive, mass-produced materials, and usually of lower-quality metals. Costume pieces can be very attractive and creative, so some of the jewellery in this category can be pretty costly.

    6. Why Is Costume Jewellery Worn?

    Costume jewellery can be worn for a variety of reasons. Some people wear it because it’s less expensive than fine jewellery and does not require the same level of care. Others wear costume jewellery because it allows them to have more fun with their fashion choices and experiment with different styles.

    7. What Is Costume Jewellery Worth?

    This depends on the materials used and the design of the piece. Costume jewellery made from more expensive materials or that comes in a unique design and from a top brand can be worth more than some fine jewellery pieces.

    Final Thoughts

    Now you know what costume jewellery is and what it isn’t. It’s considered a less expensive alternative to fine jewellery. Which doesn’t mean, however, it’s of poor quality or that it looks cheap. It can be just as attractive and is often made from high-quality materials.

    Whether you’re looking to get fine or costume jewellery, you can get it at the Jewel Hut and at a lower price.

    For a top high street experience, check out our vouchers for H Samuel. Finally, for those that just want to accessorise to their heart’s content, Claire’s is a classic option, especially if you have a voucher ready.

  • Top Fashion Influencers You Should Follow in 2024

    Top Fashion Influencers You Should Follow in 2024

    No matter the kind of style they elevate, the top fashion influencers in the world are setting new trends and inspiring people to be better versions of themselves. Take a look at the 15 success stories to find out how each of them found their place on the fashion stage. 

    To make sure that we have a bit of inspiration for everyone, we have listed the best-known male and female influencers and elaborated on their unique approach to clothes and accessorising.

    The Best Female Fashion Influencers

    1. Lauren Conrad

    The public learned about Lauren Conrad when she starred in the television series Laguna Beach: The Real Orange County. After that, she became a part of the widely successful reality show The Hills. In 2019, her first clothing line, LC Lauren Conrad, came out.

    As one of the top fashion influencers, Lauren didn’t stop at only one clothing line. A few years after her first show, she created the Paper Crown line and opened an online store. Moreover, Lauren is the author of nine successful lifestyle and fiction books.

    Today, Lauren continues to be a relevant figure in the fashion world and currently has over ten million followers on Instagram and other social media. Lauren’s style evolved over time to one-of-a-kind, neutral, boho outfits with elegant, clean lines.

    2. Lucy Williams

    Lucy Williams is among the most popular UK fashion influencers. She is currently based in London, and you can find her work on the blog FashionMeNow. She has been working in fashion for over six years, starting as an assistant for Sheerluxe and InStyle magazine.

    Her now well-known blog began as a personal mood board for inspiration. The idea of creating her own posts and outfits was born after her page started gaining recognition. At the moment, readers can enjoy inspiring outfit ideas, travel diaries, and beauty tips. 

    Lucy is also one of the leading Instagram fashion bloggers, with half a million followers. She is frequently updating her profile with new fashion and travel ideas. Lucy also works as a freelance writer and brand consultant. In addition, she collaborated with Missoma to create a line of affordable jewellery with retro and Roman inspiration. 

    3. Emma Hill

    Emma Hill is one of the most recognisable UK fashion influencers who offers content to her audience on various platforms. She started her blog back in October 2008 while working as a retail manager.

    What began as a personal creative outlet grew into an inspiration source for thousands of people. Emma’s style is minimalistic and elegant, making her the perfect person to follow to find a few statement pieces to make your daily outfits stand out effortlessly.

    Emma became one of the best fashion influencers in the UK, so she decided to open her own YouTube channel. Currently, it has more than 325 thousand subscribers, while her Instagram has over 800 thousand followers.

    Emma regularly posts her outfits and must-have pieces from her wardrobe. In case you are into home design, she has another profile by the name of Emma & Simon’s Home, where she posts updates on her home renovation process.

    4. Chiara Ferragni

    Chiara Ferragni is among the most successful Instagram fashion bloggers worldwide. She started her blog by the name of The Blonde Salad over a decade ago, as she wanted to offer something new to fashion lovers. The name came from her desire to “mix it up”.

    In 2016, Chiara was already a top fashion influencer when she transformed her blog into an online fashion and lifestyle magazine. That same year, she opened a talent agency, which carries the same name as her blog.

    Chiara Ferragni became a prominent figure in fashion and the business world. She is still among the best Instagram fashion bloggers, with millions of people reading her magazine and over 27 million followers on Instagram.

    She is also among the top fashion influencers on TikTok.

    Top Fashion Influencers - Women Fashion

    5. Susanna Lau

    Susanna Lau has been a famous fashion blogger for more than a decade. She started the blog Style Bubble in 2006 to bring more recognition to young talents in the fashion world. 

    Susanna became a style trendsetter while working as an editor of the digital print of the Dazed & Confused, one of the most famous fashion magazines, and is now a freelance writer for various media, including The Guardian and Pop.

    Susanna is known on Instagram as Susie Bubble and has over half a million followers. She is popular for her eccentric style and unique fashion choices. Thus, she is the top UK fashion influencer to follow for anybody who wants to spice up their fashion game.

    6. Aimee Song

    Aimee Song’s viral blog made her one of the most recognisable fashion influencers. When she first started Song of Style, she used it to showcase her interior design skills. After a few of her outfits sparked more attention than her designs, she switched to fashion blogging.

    Aimee Song is now among the top Instagram fashion influencers with over six million followers. What’s more, she designed a few clothing and jewellery lines before launching a big collection with Revolve, by the name Song of Style. It has clothing in everything from neutral basics to statement pieces in bold colours and must-have footwear.

    7. Tamara Kalinic

    Tamara Kalinic launched her blog Glam & Glitter over a decade ago to explore her artistic side while studying pharmacy in the UK. She is now one of the top fashion bloggers on Instagram.

    What started as a hobby quickly turned into a full-time profession for Tamara, as her outfits began inspiring more and more people. Her blog is still among the most popular ones in Europe. Also, she’s a style ambassador for dozens of famous fashion brands (find out what it takes to get into this career!).

    Tamara was listed in The Sunday Times’ Top 100 Influencers. Currently, she ranks among the best fashion influencers on Instagram, with well over one million followers. She also has a YouTube channel with 300,000 subscribers.

    8. Camila Coelho

    Camila Coelho started her influencer career as a beauty YouTuber. Over time, her interesting fashion choices took centre stage, and she now has millions of people looking to her for their outfit inspiration. Camila is also among the top fashion influencers on Instagram.

    Camila grew up in Brazil and moved to the US when she was 14 years old. Instead of going the traditional college path, Camila took some time to figure out what she really wanted to do in her life.

    Quickly after that, she started a YouTube channel. With over 1.2 million subscribers on this platform, Camila is now one of the top fashion influencers of 2022. She is also an owner of the brand Elaluz and launched a clothing collection that carries her name.

    Camila’s fans can also follow her journey on Instagram, where she has more than 9.7 million followers.

    The Most Popular Male Fashion Influencers

    1. Mariano Di Vaio

    Mariano Di Vaio is a symbol of timeless style. He is a blogger, actor, and fashion designer from Italy. When he turned 18, he decided to pursue an acting and modelling career by moving to London before relocating to New York to study filmography. 

    After that, Mario returned to Europe, where he gained international recognition. As a style blogger and influencer, he collaborated with world-renowned brands such as Calvin Klein, Dolce & Gabbana, and Hugo Boss. In 2016, he published his biography My Dream Job.

    Mariano’s blog and a digital magazine follow fashion and lifestyle topics. His style has been an inspiration to millions of men around the world. His Instagram profile is full of amazing fashion ideas for combining casualwear with elegant pieces. 

    Mariano Di Vaio’s style will suit people looking for elegant combinations with a touch of comfort. At the moment, he is among the best male fashion influencers on Instagram, with over 6.7 million followers.

    2. Adam Gallagher

    Adam Gallagher is a New York-based fashion influencer. He created one of the most popular fashion blogs called I AM GALLA. Its main purpose is to help men worldwide take their fashion game to the next level. He is one of the best fashion influencers of 2022.

    Aside from style and grooming tips, Adam also predicts trends and shares his style inspirations. His style evolved from sophisticated and modern to more casual, timeless wear over the years.

    Adam is also a photography lover, and he is now more involved in this artistic expression, as showcased on his Instagram profile, with 1.8 million followers.

    3. Jose Zuniga

    After creating a YouTube channel called Teaching Men’s Fashion, Jose Zuniga became one of the top male fashion influencers. He is also popular on Instagram. The main goal of his social media accounts is to help men worldwide with their fashion choices. He shows them how to dress without copying other people’s outfits.

    In addition, Jose, as one of the best fashion influencers, decided to make the most of his title and partner up with his brother to create the brand ESNTLS. This brand carries simple, everyday pieces, perfect for almost any occasion.

    The garments are affordable, so the website is worth checking as it will help you collect all of the basics to make your outfits stand out. Jose Zuniga has over 5.5 million subscribers on YouTube and nearly 1.5 million followers on Instagram.

    4. Cole Sprouse

    Most teens know Cole Sprouse as Jughead from Riverdale. Aside from his acting career, Cole Sprouse is now a photographer and celebrity fashion influencer. Since a young age, he has been in the spotlight as he started in Disney’s The Suite Life of Zack and Cody.

    When he started his full-time acting career and joined the Riverdale cast, fans quickly noticed his unique fashion style. In fact, in 2018, he received an “Emerging Style Icon” award, granting him recognition in the fashion world as well.

    Top Fashion Influencers - Men Fashion Coat

    5. Geoff K. Cooper

    Geoff K. Cooper is one of the most popular black fashion influencers. Moreover, he is an advocate for human rights, activist, and entrepreneur.

    Even though Geoff is mainly focused on content that caters to the Caribbean audience, his interesting fashion style quickly garnered attention from people all over the world. He started publishing the GCaribbean Magazine a few years ago.

    He is also popular on social media, and over 100 thousand people are currently following him on Instagram.

    6. Justin Livingston

    Justin Livingston is one of the top fashion bloggers on Instagram. Growing up in Mississippi, his fashion choices mostly involved overalls and Levi’s shorts, but his style evolved when he moved to New York. Since then, he found a way to incorporate his humble upbringing into good-looking, modern outfits.

    Justin felt like he had something to show to the fashion world and started a blog named Scout Sixteen. He quickly became a top Instagram fashion blogger and an inspiration to many.

    At the moment, Justin Liv has over 300 thousand followers on Instagram, and he regularly updates his profile with the latest outfit ideas.

    7. Nick Wooster

    Nick Wooster is proof that style is timeless and that you can be a popular fashion influencer no matter your age. Currently, in his sixties, Nick is still a relevant figure in the fashion world and one of the best fashion bloggers on Instagram.

    He worked with Barneys New York, Neiman Marcus, and Bergdorf Goodman as a fashion consultant. Moreover, he collaborated with big brands like Ralph Lauren and Calvin Klein.

    Fashion lovers can follow Nick’s journey on his Instagram profile, where he has over 900 thousand followers. His style could be described as “preppy meets military”. At the moment, Nick is the creative director at Paul & Shark and a style editor for At Large Magazine.

    Final Thoughts on Top Fashion Influencers

    In our list of 15 famous fashion influencers, we included people of different styles and fashion choices to ensure there was something for everybody. You can read their stories and see how they became successful with their unique approach to clothes and accessories.

    Women who want new outfit ideas will enjoy our top eight female influencer picks, while our male audience can follow any of the seven male fashion figures we singled out for style inspiration and tips.

    FAQ

    Who are the biggest fashion influencers?

    Any person from our list above has a large following and is able to influence trends for hundreds of thousands of people. Their style and experience are unique and inspiring, which is why they have so many fans around the world.

    Fashion influencers can also be people whose main career isn’t in fashion at all, but their style has an impact on people. For instance, the Duke and Duchess of Cambridge are among the most popular fashion figures in the UK.

    Who are the most famous fashion YouTubers?

    Instagram is among the most influential platforms for fashion worldwide, but other platforms, such as YouTube, can generate the same engagement. Among the most famous fashion YouTubers in the UK are Patricia Bright, In the Frow, Jennie Jenkins, and Miss Alex. 

    When it comes to men, Jose Zuniga is one person from our list of the top fashion influencers that made it on YouTube before becoming popular on other social media platforms.

    Sources:

  • 15 Best Sustainable Fashion Brands

    15 Best Sustainable Fashion Brands

    We have witnessed a significant change in the fashion industry in the last few years. Sustainability and ethics became core principles of many popular brands, proving the production of clothes doesn’t have to be at the cost of the environment. 

    Below, you can find a list of the best sustainable fashion brands that create fantastic garments with minimal waste and harm to the plant. As the market diversifies and offers new high-quality alternatives, let’s take a look at some of the best options.

    What Is Sustainable Clothing?

    Sustainable clothing is any fashion piece designed, manufactured, and distributed following the latest environment-friendly codes. So, these companies focus not only on the used materials but also on every production step, including shipping.  

    Another important term is “ethical fashion.” It refers to pieces produced following social welfare standards and prioritising workers’ rights.

    Where to Buy Sustainable Clothing

    You can find sustainable clothing in the places where you would search for regular fashion brands. Therefore, you can check various retailers in the streets of your town or malls.

    In addition, the best sustainable fashion brands have online stores or social media accounts. You can also find such a brand by using your favourite search engine. That way, you’ll easily get information on the level of sustainability and ethical standards it commits to.

    Lastly, you can purchase sustainable clothing in popular reseller stores and online shops.

    Top Sustainable Fashion Brands

    1. People Tree

    The story of People Tree began in 1991. From the very beginning, the founders wanted to create a brand led by the industry’s highest environmental and ethical standards. They vowed to use natural resources and promote ecologically responsible initiatives.

    People Tree was the first fashion company to receive the product label from the World Fair Trade Organisation. Those looking for sustainable fashion brands from the UK would undoubtedly love the unique designs and exclusive prints People Tree offers.

    Visit People Tree.

    Shop with People Tree Discount Codes. 

    2. Hunza G

    If you like Julia Roberts’s cut-out mini dress in Pretty Woman—you’ll love Hunza G. The brand designed this dress, and it brought Hunza G worldwide recognition.

    Today, the fashion company is famous for its eco-friendly and comfortable beachwear in all shapes and sizes. Another interesting feature is its iconic crinkle, which is knitted and dyed locally. Hunza G is the perfect choice for sustainable clothing from the UK.

    Visit Hunza G.

    3. Patagonia

    Patagonia is a popular US outdoor clothing and gear company. Yvon Chouinard founded it in 1972 in California. At first, the environment wasn’t among the company’s priorities, but the situation changed in 1985.

    Ever since the brand has committed 1% of its profits to the fight for a better planet. Patagonia became a B-certified company in 2012, meaning it’s among the most sustainable clothing brands worldwide.

    In 2016, Patagonia contributed 100% of its Black Friday sales to environmental organisations. Next year, the brand donated millions it received from President Trump’s tax cuts to fight the climate crisis. In 2021, Patagonia decided to no longer add its logo to the clothing it produces, as non-removable symbols reduce the lifespan of clothing.

    Visit Patagonia.

    4. Lucy & Yak

    Lucy & Yak is one of the most ethical UK clothing brands on the market. It offers all kinds of dungarees, and the website is full of colour and life. The brand’s founders are Lucy Greenwood and Chris Renwick, who began selling dungarees in 2017. They are heavily involved in the production and design of each piece that comes out.

    In addition, sustainability is among the main goals of the company. All clothes are organic and produced by the highest ethical standards. Moreover, Lucy & Yak is among the sustainable fashion brands in the UK that are affordable.

    Additionally, any piece that doesn’t meet the company’s standards is sent to Depop to reduce waste as much as possible.

    Visit Lucy & Yak. 

    5. Ninety Percent

    Ninety Percent has a unique model of sharing 90% of their profits with charitable causes and production. The brand is committed to sustainability and does more than most to make this world a better place. 

    With its blend of elegance and casual wear, it’s among the trendy sustainable clothing brands. Once you purchase a piece of clothing by Ninety Percent, you’ll find a code under its care label. You can use it to vote for charities to receive a portion of the company’s profits.

    That way, you’ll not only be purchasing a sustainable piece of clothing, but you’ll also participate in the decision on where your money goes. It’s a fantastic system, which is why Ninety Percent has a huge base of loyal customers.

    Visit Ninety Percent. 

    Best Sustainable Fashion Brands - Image 1

    6. Rare & Fair

    Rare & Fair is among the more popular sustainable brands in the UK, and it’s committed to supporting smaller producers, family businesses, and local designers. The company ensures that all natural fibres and materials are sustainably sourced.

    Comfortable pieces by Rare & Fair are perfect for anyone that prefers clean lines and elegant clothing. When you purchase from the brand, you indirectly support women and communities in rural Thailand.

    Furthermore, Rare & Fair meets all its suppliers personally and introduces the customers to communities and farms that share its vision. In addition, it’s one of the sustainable fashion companies that are fully transparent in its operations.

    Visit Rare & Fair

    7. Thought

    Thought was born from the founders’ love for natural and sustainable fabrics. Their primary mission was to provide fashion lovers with a sustainable alternative. Thought is on a mission to produce pieces out of eco-friendly and natural materials.

    Thought is popular for its knits and different garments made out of yarn. Its simple and classic designs are an excellent investment as they’ll never go out of style. 

    In addition, Thought is among the non-fast fashion brands in the UK that ensure responsible sourcing following industry standards. Lastly, Thought fosters change by partnering with other organisations that share their vision.

    Visit Thought.

    8. Beaumont Organic

    Beaumont Organic is an international womenswear brand from the UK. The company has been committed to creating sustainable timeless pieces perfect for any woman since its beginning. Its designs are classic with a contemporary twist.

    Beaumont Organic uses luxurious fabrics garnered following the highest standards. It is among the most ethical and sustainable clothing brands, using bamboo, wool, linen, and organic cotton for its products. You can find a full list of its suppliers on its website.

    What’s more, Beaumont Organic recently came out with an organic baby clothing line.

    Visit Beaumont Organic.  

    9. Bibico

    Bibico is a sustainable female fashion brand from the UK. The company honours Fair Trade certifications by the World Fair Trade Organisation during production.

    Two of its leading artisan manufacturers are members of the Organisation, which means they work with women from disadvantaged backgrounds, providing them with jobs and social support.

    Bibico offers women’s sustainable clothing in the UK with simple designs. They are perfect for those looking for comfortable clothes they can wear every day. Most of their pieces come from natural materials such as wool and cotton.

    Moreover, a large portion of their garments is handmade. Bibico also makes sure that the packaging and shipping of its clothes follow the highest ethical standards.

    Visit Bibico. 

    10. Everlane

    Everlane is another leader in the sustainable fashion sector. The brand offers timeless designs for both women and men. It’s among the best sustainable fashion brands with classic and simple pieces you can wear for years to come.

    One of the most amazing things about the brand is the complete transparency it commits to. Buyers can learn just how much the production of each item costs, as Everlane lists all of the expenses, from labour to transportation.

    Furthermore, it’s one of the cheap, sustainable clothing brands. Everlane is strict when choosing the factories it works with. Each goes through a compliance audit to ensure reasonable working hours, environment-friendly solutions, and fair wages. 

    Around 97% of the clothes are made from recycled fibres, and all shipping bags are made from recycled plastic or FSC-certified paper. Hence, the company has an impressive commitment to sustainability.

    Visit Everlane. 

    Best Sustainable Fashion Brands - Image 2

    11. RÆBURN

    RÆBURN is among the sustainable UK clothing brands committed to zero waste. The company creates completely new designs by working only with surplus materials. That’s why every piece in its collection is a limited edition.

    All products by RÆBURN honour the latest sustainability efforts. Moreover, the brand minimises carbon footprint with local manufacturing, committed to harnessing green technologies. Most pieces are produced in small batches to reduce waste.

    RÆBURN is among the sustainable fashion companies with a minimal negative impact on the environment. For this effort, the founder Christopher Raeburn won the Fashion Award in the Environment category in 2020.

    Visit RÆBURN. 

    12. Gabriela Hearst

    Gabriela Hearst is a designer who launched her label in 2015. From the very beginning, she wanted to make a difference. All garments are made with care, detail, and tradition over trend. It’s one of the top sustainable fashion brands operating following ethical standards.

    Gabriela Hearst’s coats and jackets have a special silver fabric lining that prevents phone radiation from reaching female productive organs. In addition, she uses aloe-treated linen instead of cotton as it’s a much more effective water absorbent.

    Her dedication to sustainability is apparent in her stores as well. All shops are designed to reduce electrical consumption. What’s more, in 2020, Gabriela organised the first carbon-neutral runway show.

    Visit Gabriela Hearst. 

    13. Franks London

    Franks London is another designer-owned clothing company and among the best sustainable fashion brands in the UK. Frankie Steed, the founder, creates almost every piece by herself and all collections have a beautiful contemporary design.

    Steed is conscious of the environmental impact of her clothes, so she sources all fabrics and packages each item on her own. The garments’ materials are always upcycled fabrics to reduce unnecessary waste.

    Additionally, Franks London is among the rare sustainable clothing brands in the UK that minimise waste by offering a dress rental service. You can use this option to save money or rent dresses that you know you’re going to wear only once.

    Visit Franks London. 

    14. Organic Basics

    This company carefully selects environment-friendly fabrics. Every factory Organic Basics works with shares the same values and believes sustainability is the only option for a better future.

    Organic Basics covers all shapes and sizes, offering plus-size sustainable clothing options. Its collections mostly consist of basic garments and underwear for everyday wear. Additionally, the brand has a low impact website that reduces data transfer by around 70%.

    Visit Organic Basics. 

    15. E.L.V. Denim

    E.L.V. Denim is an eco-friendly fashion brand that primarily carries jeans. The company produces and designs all of its products in East London. E.L.V. Denim leaves a minimal carbon footprint and frequently supports local communities.

    Furthermore, every manufacturer the brand works with shares the same commitment. E.L.V. Denim sources discarded jeans from British vintage warehouses and creates new designs to stay true to its zero waste mission.

    In addition, this recycled clothing brand uses an ultra-efficient washing process to avoid wasting water. E.L.V. Denim needs only seven litres of water for their post-consumer denim waste instead of the 10,000 litres it usually takes to produce a new pair of jeans.  

    Visit E.L.V. Denim.

    Best Sustainable Fashion Brands: Parting Words

    As technology progresses, so do the innovative eco-friendly ways of manufacturing and packaging clothing. By purchasing from the best sustainable fashion brands, you can have beautiful pieces in various styles while reducing environmental impact.

    Sources:

  • How to Become a Nike Product Tester + 5 Answers About Product Testing

    How to Become a Nike Product Tester + 5 Answers About Product Testing

    Do you have any experience in product testing or want to learn more about the position? Do you want to find out how to become a Nike product tester to see which perks come with this role?

    Your search is over, as we’ve gathered all the crucial info on the brand’s product testing and answered the five most asked questions about the position.

    How to Become a Product Tester for Nike?

    If you want to become a product tester for the brand, you’ll have to visit a website dedicated to this position. It has different programs you can join and application forms you should fill in to sign up for product testing.

    You should know that many applications for product testing at Nike don’t get approved. In contrast, the approved testers typically have to wait a while before they become eligible for product testing. That’s because not every Nike product has to be accessed by a similar group of people.

    Sometimes, the brand would need a specific demographic or athletic profile for a particular item. Thus, you’ll have to be patient and may even have to reapply a few times before you get picked.

    1. How Do You Become a Tester for Products?

    (The Work at Home Woman, MoneySavingExpert)

    The process of becoming a product tester is simple. First, you have to do some research to find reputable product testing websites. Then, you should fill in the forms with your information. Clients will need that information when forming a testing group for their products.

    Some companies won’t have any preferences, while others will need a specific demographic or testers with certain habits to test their products properly.

    You can also google specific brands in your area, such as “Nike product testing UK” if you think you’re the right fit. Moreover, signing up for general sites is smart, especially for beginners.

    You’ll either have to wait for clients to contact you or start your search for companies that need testers. That depends on the website you’re using, so read the terms of each platform before signing up.

    When you become a tester for a specific product, the company will provide you with the item and thorough instructions on how and when you’ll be using it. As soon as the product testing of clothes, shoes, or programs is over, you’ll have to submit your feedback.

    Some companies will pay you in cash for your services, while others offer freebies. Alternatively, you can receive a gift card or a coupon to use on their website. Thus, if you want to earn actual money for your work, you shouldn’t apply for testing positions to companies that don’t pay their testers.

    While there are many excellent product testing sites, we recommend that you start with platforms such as Toluna and ClicksResearch. Moreover, you can check UserTesting and Home Tester Club.

    2. How Much Do Nike Product Testers Make?

    (Ivetriedthat)

    Even though many popular brands offer actual salaries to their product testers, Nike went in a different direction. If you become a tester for the brand, you won’t earn any money. In fact, the brand has actual quality testers who are employees of the company and get paid for what they do.

    On the other hand, regular customers who want to participate in creating a product with the brand won’t get paid. However, in most cases, a Nike product tester won’t have to return the items they’re testing. Thus, unlike Adidas, Nike actually lets you keep the things you’re testing.

    As most Nike products are pretty expensive, we can’t say that’s a bad deal. However, it will be a good bargain for those who actually like Nike products and would purchase something from the brand. Those who aren’t should check another brand that will pay them for their work.

    3. How Old Do You Have to Be to Become a Nike Product Tester?

    (Nike Product Testing)

    Nike has a few different programs for product testers. The first one is for adults who must be at least 18 years old to participate in it. They’ll be testing out product lines for adults.

    The second program is for minors who are 13 to 17 years old. They’ll be testing lines for youngsters. This one is not as popular, and Nike doesn’t need people from this age category all the time.

    Thus, when you go to the website to sign up for Nike product testing and click on that category, chances are you’ll get a message informing you that Nike doesn’t need any testers at that time. Hence, you’ll have to visit the website every few weeks to check if the brand opened the applications for that program.

    Lastly, Nike has a program for minors younger than 12. This one is different from others as parental consent is necessary for the position. Parents will have to create their accounts before being able to sign up their kids for product testing

    How to Become a Nike Product Tester - Nike Shoes

    4. How to Get Free Shoes From Nike?

    (Ivetriedthat)

    There are a few ways to get free shoes from brands. The first one is by participating in giveaways. Nike doesn’t organise giveaways on its official website or social media profiles, but many resellers of Nike apparel do. Thus, you can check your local stores or popular footwear reseller websites and social media to see whether there are any ongoing giveaways at the moment.

    In addition, we already mentioned that many Nike product testers can keep the items they’re testing. Product testing for Nike is a great way to have something to do and maybe even get an exclusive pair of sneakers for a job well done.

    Social media influencers can also get free shoes and other products from Nike when they partner up with the brand. If you have a larger following, it might be a good idea to contact the company or a popular reseller and ask for a sponsorship. Your offer will have a higher chance of being accepted in case your blog or social media profile is focused on earning from the growing sportswear market.

    5. How to Get Free Clothes From Nike?

    (Nike)

    You can get free clothes from Nike by doing the same things you would if you wanted free shoes. For instance, you can reach out to the brand or a Nike reseller and ask for sponsorship in case you have a more considerable social media following.

    What’s more, participating in giveaways is a great way to earn freebies without doing anything. You can also sign up to become a product tester and get Nike free clothes. Another way to get freebies is by signing up for membership programs on the Nike official website or popular resellers’ sites. There is a possibility that some of them will send their most loyal customers free clothes or fantastic discounts for their birthdays or holidays.

    Conclusion

    As you can see, the Nike product testing program application process is pretty simple. You will just have to choose your category and fill in the application form. However, the same cannot be said about becoming an actual product tester for Nike.

    The brand is pretty picky with its testers, and chances are you’ll have to apply a few times before being chosen. Still, if you’re persistent, you could get an exclusive sneak peek at the brand’s upcoming collection and might even get to keep some items after testing is done. 

    Sources:

  • 20 Astonishing Zara Statistics That Show the Brand’s Value

    20 Astonishing Zara Statistics That Show the Brand’s Value

    Zara is among the most famous fast-fashion retailers in the world. Its shopper visit frequency is three times higher than for most other clothing brands, showcasing a strong brand loyalty. These Zara statistics uncover all of the reasons behind the brand’s success and its presence in the UK market. Learn the most important information about Zara’s clothing lines, retail stores, and its plan for a sustainable future.

    Top Facts About Zara (Editor’s Picks):

    • Zara’s net income is £16.32 billion.
    • The Zara brand value sits at £9.8 billion.
    • Zara’s net sales constitute 70% of the total sales of the Inditex Group
    • Zara’s advertising spending is less than 0.3% of its revenue.
    • 85% of Zara’s clothes are sold at full price.
    • Zara has around 1,202 stores in Europe.
    • 100% of Zara stores are eco-efficient.
    • Zara has more than 4 million female customers in the UK.

    Essential Zara Statistics

    1. Zara’s net income is £16.32 billion.

    (Statista)

    Housing eight commercial brands, the Inditex Group is a leading fashion distributor worldwide, and Zara brings by far the largest earnings to the group. In 2021, the Inditex Group revenues grew 36%, reaching £23.08. 

    In the last year, the three next top earners were Bershka with £1.8 billion, Pull & Bear with £1.6 billion, and Stradivarius with a net income of £1.5 billion.

    2. The Zara brand value sits at £9.8 billion.

    (Statista)

    Even though Zara continues to be one of the most valuable fast fashion retailers, the brand’s value has been decreasing in recent years. In 2020, its value amounted to nearly £11 billion, almost £3 billion less than in 2019. Still, Zara’s value is much higher than it was five years prior. In 2016, the brand was valued at £7.4 billion.

    3. Zara’s ecommerce net sales sat at £5.4 billion in 2021.

    (Statista)

    Zara’s online sales statistics indicate that the brand will generate more than £7.4 billion from ecommerce in 2022. By comparison, it generated £5.2 billion in 2021, £3.6 billion in 2020, and £2.2 billion in 2019.

    4. Zara accounts for 70% of all sales of the Inditex Group.

    (Statista)

    Zara is the most profitable brand the Inditex Group owns. Notably, the Zara market share makes up 70% of the group’s total profits. The next brand is Bershka, with an 8.7% share, and Pull & Bear, with 7% of the total sales for 2020. Massimo Dutti accounted for 6%, and Stradivarius represented 6.3%.

    5. Zara’s advertising spending is less than 0.3% of its revenue.

    (Avada)

    Among the most famous Zara facts is that the brand spends just 0 to 0.3% of its total revenue on marketing and advertising. In comparison, most other retailers spend between 3% and 4%. Its strategy has been praised by many industry experts, as the company successfully managed to cut down its marketing expenses to allow for a different kind of investment. For instance, Zara invests in good store locations.

    Zara Stores Statistics

    6. Zara has nearly 3,000 stores worldwide.

    (Forbes, Fashion Network)

    The brand is known for investing a lot into finding the perfect locations for its stores. The largest number of stores can be found in Spain with 547 shops and includes both Zara Kids and Zara Home shops. China has 229 stores, while France comes in third with 145 shops. According to the latest data on the number of Zara stores worldwide for 2021, the brand has 68 shops in the United Kingdom.

    7. Zara has stores in 96 markets.

    (Inditex, Avada)

    According to Inditex stats about Zara, the brand sells 450 million products a year in 202 markets. Around 96 are markets with stores, and 39 are online. The brand invests in its online presence, and its main goal for 2020 was to make its official website available in every country in the world.

    8. Zara has around 1,202 stores in Europe.

    (Statista)

    The number of Zara stores includes both clothing stores and Zara Home. This brand has 334 Zara Home shops throughout Europe. In the Americas, it currently has 321 clothing stores and 56 Zara Home shops. As for Asia and the rest of the world, Zara has 524 regular clothing shops and 117 Zara Home stores.

    Zara Clothing

    9. 85% of Zara’s clothes are sold at full price.

    (Beeketing)

    Zara is among the rare brands that have managed to sell over three-quarters of its apparel at full price, Zara sales statistics show. Since the average for the whole fashion industry sits at 65%, Zara has found a solution to an age-old manufacturing problem. Around 18% of Zara clothing has to be discounted due to low demand, nearly half of the industry’s average of 35%.

    10. 85% of Zara’s clothing is produced during the season.

    (Beeketing)

    Zara’s solution to manufacturing delays is to produce a large majority of its clothes during the season. This kind of production schedule allows the company to adapt quickly to the changing needs of customers and come out with products accordingly. Zara clothing statistics showcase that only 15% to 25% of its line is produced six months in advance.

    11. Zara launches 10,000 styles every year.

    (Beeketing)

    Each month, this brand launches around 1,000 new styles. Comparatively, other fast fashion brands like H&M and GAP launch 2,000 to 4,000 styles during the whole year. The latest facts about Zara clothing show that the company employs around 200 people in its production team, with one worker producing approximately 60 fashion styles per year.

    Zara Statistics - Shirt

    The Sustainability Mission

    12. 100% of Zara stores are eco-efficient.

    (Inditex)

    A few years ago, Zara set the target of making 100% of its stores eco-efficient by the end of 2020. The company managed not only to reach the target a year ahead, but all brands within the Inditex company became eco-efficient, as well. 

    13. 40 Zara flagship stores have full BREEAM or LEED certification.

    (Inditex)

    According to the official Zara company facts, the brand is planning on reaching an even higher level of eco-efficiency in the upcoming years. At present, most of the stores have energy-saving lighting programs, with lights switched off during cleaning and deliveries. An additional 15% of energy is saved via automatic electronic air curtains, and Zara saves 40% more by using zoned thermostats.

    14. By 2023, Zara will become a zero waste brand.

    (Inditex)

    With a goal to no longer send any waste to landfills by 2023, Zara stats show that the company is heading towards 100% use of sustainable cotton. The brand’s commitment to sustainability is further proven by its exclusive use of certified sources for its paper products and wooden furniture.

    Statistics about Zara UK

    15. Zara has more than 4 million female customers in the United Kingdom.

    (Statista)

    Zara is one of the most popular retailers among women in Great Britain. However, several Zara competitors have more UK customers, such as Primark, with 11.1 million active female shoppers, and H&M, with 7 million customers. New Look also outranked Zara, with 6.6 million female customers.

    16. Around 2.4 million men from the UK shop at Zara.

    (Statista)

    Zara is among the most famous clothing brands for men, but there are a few other retailers that are much more popular. For instance, Primark has 10 million male customers in the United Kingdom. That being said, Zara statistics show lower numbers than Marks & Spencer, which has 9.4 million male shoppers, and H&M, worn by 4.9 million British males.

    17. 4% of UK adults purchased Zara apparel in 2021.

    (Statista)

    Zara is the 13th most loved apparel brand in Great Britain. Amazon is in first place, with 41% of UK adults purchasing from the company in the past year. Marks & Spencer and Next are also popular, chosen by 15% of people, and about 13% of UK adults bought apparel from H&M during the year.

    18. The official Zara website has 1.8 million monthly searches in the United Kingdom.

    (Statista)

    Zara business statistics show that Zara.com is among the most searched clothing websites in Great Britain. Some of the sites which are more searched are New Look, with 3.3 million hits, and River Island and Boohoo, with 2.2 million. Popular fashion websites with fewer searches than Zara are PrettyLittleThing, Missguided, Dorothy Perkins, and Monsoon.

    19. In 2020, Zara.com generated £386 million in ecommerce net sales in the UK.

    (Statista)

    The official Zara website is in ninth place when it comes to the net sales in top online fashion stores. Zara profits for ecommerce have been high for years. Brands with a higher number of sales are John Lewis, with earnings of £1.4 billion, and Sainsbury’s with £1.3 billion in net sales. Other popular online stores in the United Kingdom are Marks & Spencer, Asos, Shein, and Amazon.

    20. Zara had the second-highest demand increase during Black Friday in 2021.

    (Statista)

    A survey from 2021 on Zara retailer facts showed that Zara’s demand was expected to increase by a stunning 36.7%. The only brand with a higher rise in demand was JD Sports, with an expected 41% increase. Zara is more popular during Black Friday than brands such as The North Face, Matalan, River Island, Next, and H&M.

    Final Thoughts on Zara Facts and Stats

    With over 48 million followers on Instagram, Zara is among the most popular retailers in the world and in the United Kingdom. Its passion for bringing runway pieces to everyday consumers has quickly attracted a large loyal customer base. Today, the brand marks high sales for both its retail and online markets, producing thousands of styles throughout the year while staying committed to sustainability and eco-efficiency.

    FAQ

    Who owns Zara?

    Zara’s founder is Amancio Ortega. He opened the first Zara shop in 1975 in Spain. The brand’s original name was Zorba, after the film Zorba the Greek. Ortega changed the name after finding out that there was a bar carrying the same name nearby. From the beginning, Zara created pieces that resembled high-end designer clothing, and it currently belongs to a large fashion retailer group called Inditex.

    How many Zara stores are there in the UK?

    There is no 2022 data about how many Zara stores exist in the United Kingdom. However, according to the latest stats available, the brand has opened 68 shops throughout Great Britain. The largest one is in London, at Westfield in White City, Ariel Way. Aside from the regular brick-and-mortar retail stores, the brand earns large profits in the UK via e-commerce.

    How much is Zara worth?

    Zara is among the most valuable brands in the world and one of the leading fast-fashion retailers. Its brand value is currently £9.8 billion, and while the brand remains relevant, its value has been decreasing. Only a year prior, Zara’s brand value was worth almost £11 billion, and in 2019, it was even higher at £13.7 billion. Whether this decrease is simply a pandemic-related blip or an indicator of the decline of Zara fashion, only time will tell.

    How many sales does Zara have a year?

    Zara is famous for being able to sell the majority of its clothes at full price. Still, its sales are a worldwide event. In the UK, for instance, Zara’s Black Friday sales are among the most popular ones. The brand has huge sales during Black Friday, Boxing Day, and in the summer, and Zara statistics show that discounts can go up to 50%. The sales are organised in-store, in-app, and on the official website. 

    Sources:

  • 21 Essential Eyewear Industry Statistics All Specs Lovers Should Know in 2024

    21 Essential Eyewear Industry Statistics All Specs Lovers Should Know in 2024

    Everyone knows at least one person who wears spectacles or some other sight-corrective device. With such a large consumer base, the industry must be very profitable. But just how profitable is it? And how did the global pandemic in 2020 affect the market — if at all?

    In this eyewear industry statistics overview, we’ll answer these and other questions about the industry. We’ll also examine the UK market to see how it fares in the global context. Finally, we’ll explore the most recent developments in the sunglasses and luxury eyewear markets.

    Top Eyewear Industry Statistics (Editor’s Choice)

    • The worldwide eyewear market was worth £106.1 billion in 2021.
    • At least 4 billion people across the globe wear glasses.
    • Ecommerce accounted for 21% of the total eyewear revenue in 2020.
    • 59% of UK citizens wear glasses.
    • The UK sunglasses market is projected to generate £420 million in 2022.
    • UK sunglasses exports generated £45.1 million in 2020.
    • The luxury eyewear sector’s worth in 2022 is projected at £14.59 billion.
    • Luxottica is the world’s top eyewear company with £6.6 billion in revenue in 2020.

    Essential Eyewear Industry Statistics

    1. The worldwide eyewear market was worth £106.1 billion in 2021.

    (Statista)

    “Eyewear market” is a broad term, which includes not just prescription spectacles but also contact lenses, sunglasses, and other related products. Experts predict the global eyewear market will continue growing in size over the coming years. In 2022, its value is expected to reach £111.4 billion.

    The future of the eyewear industry looks bright: by 2027, the market is projected to approach £142.5 billion in value, marking an impressive 40.9% growth over seven years.

    2. Between 2021 and 2026, the eyewear industry will grow by 4.69% annually.

    (Mordor Intelligence)

    While many sectors were negatively affected by the COVID-19 pandemic, that wasn’t the case with eyewear. The projected eyewear industry growth rate is in line with those from prior years — 4.45% in 2016, 4.68% in 2017, and 4.76% in 2018. North America will retain its status as the world’s largest market over the coming years. During this period, experts predict Asia-Pacific — and China in particular — will emerge as the fastest growing market.

    3. At least 4 billion people across the globe wear glasses.

    (Reference)

    The Vision Council of America estimates that 75% of adults worldwide rely on some sight correction product. About 64% wear prescription glasses, statistics reveal. Meanwhile, the remaining 11% have opted for contact lenses. It’s also interesting to note that a whopping 85% of the world’s adult population reports wearing sunglasses. And while most wear them as a form of sun protection, some people use prescription sunglasses with corrective lenses.

    4. Women are more likely to wear spectacles than men.

    (Glasses Crafter, Reference)

    Eyeglasses statistics show that more than 50% of women worldwide wear spectacles, as opposed to just 42% of men. The situation is similar with contact lenses — 18% of women and 14% of men use them for sight correction. Of those who use both products, 62% say they wear contact lenses more often. Demographic data also shows that older people are more likely to suffer from farsightedness, whereas younger people are typically nearsighted.

    5. Ecommerce accounted for 21% of total eyewear industry revenue in 2020.

    (Grand View Research)

    Despite the dominance of ecommerce during the pandemic in 2020, 79% of worldwide eyewear revenue came from brick-and-mortar sales. And while this share is slightly down from previous years, experts predict people will continue buying glasses from physical stores in similar numbers until at least 2028. This trend isn’t surprising, as brick-and-mortar stores have the advantage of providing optometrist checkups — something buyers can’t get online.

    6. Non-plastic frames will bring in £13.34 billion in revenue in 2022.

    (Statista)

    Their sales will be up from 2021 and back to their size of £13.3 billion in 2019. It also shows that non-plastic frames are outselling plastic ones. Metal eyeglass frames will be among the top eyewear trends in 2022, and industry insiders project their annual growth rate at 4.75% between 2022 and 2025.

    7. Meanwhile, plastic frames sales will generate £13.29 billion in 2022.

    (Statista)

    Similar to plastic frames, the revenue was down from £13.5 billion due to the pandemic and related lockdowns. As mentioned, non-plastic frames outsold plastic ones for the first time in 2020, and it’s one of the eyewear industry trends that’s bound to continue. Experts say the sector’s annual growth rate for the 2022–2025 period will be 4.46%. Growing at a somewhat slower pace than non-plastic frames, the sales revenue could reach £16.3 billion by 2025.

    UK Eyeglasses Statistics

    8. 59% of UK citizens wear glasses.

    (Statista)

    Eyeglasses statistics show the UK ranks just outside of the top 10 European countries with the largest percentage of glasses-wearers. For comparison, Belgium and North Macedonia are the countries with the most significant share of bespectacled people — 70% each. And while 67.7% of the Swiss wear glasses, they’re also common in Norway (66%), Finland (65%), and Cyprus (65%).

    9. The UK has over 25,000 visually impaired children under the age of 16.

    (Sight Advice FAQ)

    Eyewear market research reveals that up to 50% of these children also have some other disability. Their vision problems may stem from various factors, and many of these occur already at birth. For example, research shows that premature babies and those born with untypically low weight are at an increased risk of developing sight problems later in life.

    10. In 2020, specs sales in the UK generated £181.2 million.

    (Statista)

    The eyewear industry in the UK experienced a 12.7% year-over-year decrease in revenue compared to 2019. But this doesn’t seem related to the COVID-19 pandemic. In fact, sales have been gradually declining since their 2015 peak of £251.3 million. From that point, the UK glasses industry had been losing revenue each year — the sales were down to £242.4 million in 2016, £240.4 million in 2017, £224.2 million in 2018, and £207.5 million in 2019.

    11. 3.8 million pairs of corrective spectacle lenses were sold in the UK in 2020.

    (Statista)

    Although similar to the drop in eyeglasses sales in 2020, spectacle lens sales experienced a more drastic decrease — down 50% from 7.6 million in 2019 and 56.3% from 8.7 million in 2018. According to the UK eyewear market data from previous years, corrective spectacle lenses peaked in 2013 with a record-setting 12.7 million pairs sold. Their sales had since stabilised in the 7–8 million range, but that was before the unprecedented downturn in 2020.

    12. In 2021, eyewear frames generated £775.7 million in revenue in the UK.

    (Statista)

    The UK ranks sixth in this regard, with the US eyewear market firmly in the lead. Eyewear frames brought in over £5.95 billion in the US, while China’s booming market ranked second with £3.52 billion. The top five also included Germany (£1.17 billion), France (£1.08 billion), and Japan (£1 billion). Besides the UK, the rest of the list includes Canada (£733.7 million), India (£733 million), Brazil (£724.3 million), and South Korea (£541 million).

    13. In 2020, the sales value of plastic eyewear frames sat at £157,000.

    (Statista)

    Plastic frames’ eyewear industry market share is rapidly declining in the UK, their sales value having dropped by 83.7% from £962,000 in 2019. The term sales value differs from revenue — it indicates how much a retailer makes after subtracting what they owe to the manufacturer. Still, these numbers clearly show that plastic frames are nowhere near as popular today as in 2010. Back then, their sales value was almost ten times higher at nearly £1.35 million.

    Eyewear Industry Statistics - Woman holding sunglasses

    Sunglasses Industry Statistics

    14. The UK sunglasses market is projected to generate £420 million in 2022.

    (Statista)

    In 2021, the UK ranked 12th globally, with the US firmly in the lead (£2.98 billion). China was in second place with £1.3 billion in projected revenue, and Brazil followed closely with £959.4 million. India with £756.5 million and Germany with £556.6 million rounded out the top five.

    Interestingly, eyewear industry facts point to Russia as the ninth largest sunglasses market in the world. Experts predicted its revenue would reach £472.8 million in 2021, putting it on almost even ground with eighth-placed Australia (£473.6 million). And though Japan (£444.7 million) and Canada (£384 million) were behind Russia, all three still ranked ahead of the UK.

    15. The majority of Brits spent under £25 on sunglasses in 2020.

    (Statista)

    In 2020, 1.42 million people in the UK bought sunglasses that cost less than £25. Looking at historical eyewear industry sales data, these cheapest sunglasses have regularly sold the most units. Yet despite their dominance in 2020, the models offered at this price point saw a sharp decline in sales — the number was down by 36.5% from 2.25 million units in 2019.

    16. At the same time, only 78,900 people spent £200 or more on sunglasses.

    (Statista)

    Most Brits don’t like investing in expensive sunglasses, and market share data proves this. In 2020, only 78,900 people in the UK spent £200 or more on sunglasses, while 587,000 of them spent between £100 and £199. In line with the general industry trends, both numbers were down from 2019 — by 67% (from 239,000) and 13.5% (from 679,000), respectively.

    17. The UK sunglasses exports generated £45.1 million in 2020.

    (Statista)

    Due to its significant sunglasses marketing spend, Italy is the world’s leading sunglasses exporter with export revenue of £1.48 billion in 2020. The fast-emerging Chinese market comes in second with £838.7 million in exports, while Hong Kong is third with £388.4 million. One of the most prominent players in the global eyewear market, the US ranks fourth with £200.3 million in exports. Meanwhile, the UK’s export revenue puts it in tenth place globally.

    18. The UK holds 1.2% of the world’s sunglasses export market.

    (Statista)

    Thanks to the Italian eyewear industry’s immense export value, the country holds 40% of the global export market. China’s market share stands at 21.9%, while Hong Kong ranks third with an 11.1% share. All other countries are in the single digits — the US holds 5.7% of the market, followed by Germany (3.5%) and France (3.1%). The Netherlands (2.1%) and Japan (1.9%) are next, with Spain (1.3%) and the United Kingdom (1.2%) rounding out the top ten.

    Luxury Eyewear Industry Stats

    19. The luxury eyewear sector’s worth in 2022 is projected at £14.59 billion.

    (Statista)

    According to the latest data, luxury eyewear accounts for 7% of the total worldwide revenue in the luxury goods market. Experts predict this particular segment of the eyewear industry will grow at a compound annual rate of 1.67% during the 2022–2025 period. By the end of it, luxury eyewear should exceed £16.4 billion in revenue —.a record high for this segment.

    20. Luxury eyewear in Central and Western Europe generated £2.5 billion in 2020.

    (Statista)

    Eyewear industry stats point to a minor year-over-year decline from £2.7 billion in 2019. Still, experts predict 2022 will be a banner year for luxury eyewear in the region. Their projections put the sector’s annual revenue at a record-high £4.1 billion. From there, the number will decrease in the coming years, but it should stabilise at about £3.1 billion by the end of 2025.

    21. Luxottica is the world’s leading eyewear manufacturer with £6.6 billion in revenue in 2020.

    (Statista, Luxottica, ZEISS)

    The Milan-based Luxottica Group owns some of the world’s best-known eyewear brands like Ray-Ban and Oakley. Its portfolio also includes licensed luxury brands like Bulgari, Emporio Armani, and Ralph Lauren. Unsurprisingly, the company’s revenue declined in 2020 — it was down by 20.5% from £8.3 billion the previous year. But despite this pandemic-related drop, it was still enough for Luxottica to rank first among the world’s biggest eyewear companies.

    Essilor, another key market player, ranked second with worldwide revenue of £5.7 billion. The company, which is known for its wide range of corrective lenses, saw its revenue drop from £6.3 billion in 2019. Optical industry statistics put the Germany-based ZEISS in third place in terms of revenue. However, only a portion of the company’s £5.7 billion in 2020 came from spectacle lenses, as its output also includes cameras and other optical devices.

    Eyewear Industry Statistics - Two Eyewear

    Eyewear Industry Statistics: In Conclusion

    Despite the slight, pandemic-related drop, the eyewear industry had a very successful year with £106.1 billion in revenue in 2021. Spectacles and spectacle frames accounted for most of the revenue, but sunglasses and luxury eyewear also contributed to the industry’s profits.

    And after a somewhat shaky year, the industry is about to resume its growth — by 2027, it’s projected to reach £142.5 billion in annual revenue. Along with the global market, the UK’s optical glasses industry will also experience growth, particularly in the eyeglasses segment. In fact, experts project the country’s sunglasses market will generate £420 million in 2022.

    Luxury eyewear is another integral part of the industry, and insiders predict 2022 will be a great year for the sector with $3.97 billion in Central and Western Europe alone.

    FAQ

    How many people wear glasses?

    The Vision Council of America’s estimate that 64% of adults around the globe wear glasses translates into at least four billion glasses-wearers worldwide. Meanwhile, more than half of the UK’s population — 59% — wears glasses, putting it just outside the top 10 of European countries with the largest percentage of bespectacled people. Belgium and North Macedonia top that list with 70% of glasses-wearers each, while Switzerland is just behind with 67.7%.

    How profitable is the eyewear industry?

    In 2021, the industry generated £106.1 billion in worldwide revenue — and experts predict a steady growth in the coming years. For example, the number is expected to grow in 2022, reaching £111.4 billion. By 2027, the industry will be worth close to £142.5 billion, which would mark a significant 40.9% increase over a seven-year period.

    How large is the eyewear industry?

    Even though they rake in the largest chunk of the profits (up to 50% by some estimates), eyeglasses are just one of the industry’s several segments. The eyewear market segmentation covers contact lenses, spectacle glasses, and spectacle frames. In 2020, for example, spectacle frames alone brought in £21.6 million in revenue worldwide. Sunglasses also make up a significant portion of the industry’s profits — especially in the US, where they brought in £2.98 billion in 2021.

    What is the markup in the eyeglass industry?

    The markup in the eyeglass industry depends on various factors and can go from 100% with lesser-known companies to 1000% with the more popular brands. The reason eyewear can be so expensive has to do with the state of the industry, where larger companies have the power to influence the prices. Industry insiders point to Luxottica as one such brand whose luxury products command prices that are up to 20 times higher than their actual value.

    Who is the largest eyewear manufacturer?

    Italy’s Luxottica Group is currently the largest eyewear manufacturer, having generated £6.6 billion in revenue in 2020. Eyewear industry statistics put France’s Essilor in second place with £5.7 billion in earnings. Interestingly, the two companies merged vertically in 2018 to form a single entity — EssilorLuxottica. The corporation’s revenue reached £12.3 billion in 2020, putting it far ahead of its competitors despite a pandemic-related year-over-year drop.

    Sources:

  • 20+ Mind-Blowing Sportswear Industry Statistics: How the Pandemic Affected the Numbers

    20+ Mind-Blowing Sportswear Industry Statistics: How the Pandemic Affected the Numbers

    As the pandemic continues to change the way we work and live, the sportswear industry is reaping the benefits. With more people choosing athletic apparel to stay fit at home or athleisure wardrobes to stay comfy while working remotely, sportswear industry statistics show growth rates unprecedented to before the first lockdown.

    Industry big-names like Nike and Adidas still dominate the global market, but the UK favours Nike by a long shot. Adidas focuses its attention on Europe, but still manages to grab a share of the American market. Lululemon may be sixth in the world, but it saw the biggest increase in sales compared to any other brand during 2020. All we can say is, stretchy pants are in—waistbands are out, no matter who you are.

    Sportswear Industry Statistics – Editor’s Picks:

    • The sportswear market will be worth over $379 billion in 2022.
    • £147.5 billion was the total revenue of the global sports apparel market in 2021.
    • 44% of the activewear buyers prefer shopping in-store.
    • Sporting goods earned the UK £554 million in sales in 2020.
    • Europe has a 25% sports apparel market share for footwear.
    • With 5.3 million consumers, Nike is the biggest sports brand in the UK.
    • Adidas’s brand value sits at £16 billion.
    • The athleisure market was valued at £208 billion in 2020.
    • Women’s activewear makes up 35% of the overall market.

    Global Sportswear Industry Stats

    Sportswear is considered any kind of footwear and clothing that’s specifically designed for physical exercise or some type of sport. Today, many people around the world wear this kind of apparel even when they aren’t working out, making it not only practical but a rising fashion trend.

    1. The sportswear market will be worth over $379 billion in 2022.

    (Statista)

    The global sportswear market size is significant, and experts predict that it will continue to grow in the upcoming years. In 2021, for instance, it’s estimated that the market was worth more than $366 billion, and it’s predicted to reach $455 billion by 2024.

    2. The global sports apparel market brought £147.5 billion in revenue in 2021.

    (Statista)

    The sportswear industry revenue is predicted to increase over the next few years. In 2022, the revenue is estimated to be around £154 billion, and by 2025, researchers predict earnings of almost £180 billion.

    3. Training apparel has a 66% market share worldwide.

    (Statista)

    Clothing and wearables explicitly designed for training are much more popular than footwear of the same kind. Sneakers and other focused performer footwear have a global sportswear market share of 33.3%.

    4. Europe holds 25% of the sports apparel market share for the footwear section.

    (Statista)

    While Europeans may love their track pants, they are not the biggest consumers of the sports footwear market. The Asia-Pacific region has the largest share, accounting for 40% of the market, while North America comes in third with a market share of 35%.

    5. The value of the global sports equipment sector was over £92 billion in 2019.

    (Statista)

    Sports equipment is an essential part of the sporting goods industry. The equipment can be any tool that’s necessary for a sport like nets and balls, as well as protective gear such as helmets. Experts predict that the value of sports equipment will reach £108 billion by the end of 2023.

    6. 44% of activewear buyers prefer shopping in-store.

    (PipeCandy)

    Online shopping is not among the newer sports apparel industry trends, but it did become more popular during the lockdown. As a result, activewear buyers now are more likely to find the product they want online than shop for it in-store.

    7. Sustainable activewear for men increased by 65% in 2020.

    (Edited)

    After an activewear market analysis on year-on-year changes, researchers came to the conclusion that sustainability is among the leading industry trends. While male activewear increased the most, the amount of sustainable women’s sportswear available also grew by 45%.

    Sportswear Industry in the UK

    At the beginning of the pandemic, British people searched for running apparel and footwear much more than before the lockdown. As their level of activity changed, so did what many wanted to wear.

    8. Sporting goods manufactured in the UK accumulated £554 million in sales in 2020.

    (Statista)

    The UK sportswear market declined through the year of 2020, compared to the year before with £602 million. The sporting goods industry analysis showed that up until 2019, the sales were lower than £400 million, showing that despite some variations over the last few years, the industry is still going up.

    9. The UK earned £451 million in sportswear exports in 2019.

    (CBI)

    The United Kingdom is in eighth place for sportswear apparel exports. Italy, Germany, and France are some of the leading countries, but experts predict that the UK sportswear market size for exports will grow at a CAGR of 4.8% in the next few years.

    10. With 5.3 million consumers, Nike is the biggest sports brand in the UK.

    (Statista)

    According to estimates, 5.3 million Brits purchased something from the Nike shop in 2020. That number was even higher in 2019, with 5.7 million. Despite impressive numbers, Adidas was more popular in 2019, as sportswear industry statistics show 6.4 million Brits opted for an Adidas product that year.

    11. Around 6.6 million Adidas trainers were purchased in 2020.

    (Statista)

    Sports shoes and trainers are the most popular Adidas products in the UK. Sports apparel comes in second with just under 5 million buyers. Recent activewear industry statistics show that body sprays, shower gels, and bath products are also popular in Great Britain.

    12. In 2020, 8.6 million Nike sports shoes were bought in the United Kingdom.

    (Statista)

    Most opt for trainers when they want to purchase a Nike product. Nike clothing is also popular in the UK, as sports apparel industry statistics show that 5.3 million pieces of Nike clothing were bought last year.

    Sportswear Industry Statistics - Person Wearing Nike Shoes

    Data on the Most Popular Sportswear Brands

    The largest sportswear companies in the world are Nike, Adidas, and Puma. With unrivalled brand awareness, and cutting edge trends, these companies accumulate billions of dollars every year, and the pandemic has only increased sales even more.

    13. Nike’s sales increased by 5.4% in 2020.

    (Statista)

    The largest sportswear manufacturer in the world is Nike. The company continues to yield high sales every year, but it’s not the only one. One of Nike’s competitors, Adidas, had even more significant sales growth in 2020, with 12.9%.

    14. Puma’s sales growth for 2020 was around 15%.

    (Statista)

    Puma, which holds a big athletic apparel industry market share, experienced one of the largest sales growths among all sportswear companies in 2020. With over 21%, however, Lululemon Athletica experienced the greatest growth among leading brands. Under Armour’s sales, on the other hand, decreased by more than 5%.

    15. Nike’s sales reached £27 billion in 2020.

    (Statista)

    While the sales growth of one of the top sports brands wasn’t huge, Nike still has the largest sales worldwide, with Adidas coming in second with £17 billion in sales.

    16. Adidas’s brand value is £16 billion.

    (Qualtrics, Statista)

    The value of a company doesn’t only reflect in revenues and sales. The brand’s recognition is what sets a business apart and can determine its monetary worth based on how many people are willing to purchase it. Adidas brand value is worth billions, but Nike’s value is almost four times more, at £61 billion.

    17. Nike has a market share of around 60%.

    (Cascade)

    Nike dominates the athleticwear market in both brand awareness and revenue, accumulating the largest market share in the sportswear industry. Besides Nike, the company has other affiliate brands such as Converse, Exeter, Hurley, and Cole Haan.

    18. Adidas has a 6% market share in the U.S.

    (FDRA)

    One of the main reasons the Adidas market share is not that big in the U.S. is that the brand is mainly focused on Europe. It started as a soccer brand and worked its way into everyday sportswear. Still, Adidas is in third place when it comes to athletic apparel and footwear, which means it’s not entirely irrelevant in America.

    Athleisure Market Analysis

    Fashionable sportswear presents the newest trend in the activewear industry. As the lockdown changed what we wear on a daily basis, the potential for a different type of popular clothing became a reality. The athleisure market is now worth billions of dollars, the majority of which is bought online.

    19. The athleisure market was valued at £208 billion in 2020.

    (Grand View Research)

    The athleisure market growth during the pandemic was unprecedented. As people stayed at home and looked for something more comfortable to wear, athleisure got its chance. It’s predicted that the market will grow at a CAGR of 8% from 2021 to 2028. Experts predict that the largest increase will happen in the Asia Pacific region, reaching a CAGR of 8.8%.

    20. 55% of athleisure revenue was from online shopping.

    (Grand View Research)

    More people turned to online shopping as a result of the pandemic, and the fitness apparel industry met a new kind of customer: people who don’t work out but need comfortable clothes for spending time at home. Many brands increased their online presence to reach more customers. Adidas and Nike, for instance, expanded influencer marketing by 198% last year.

    21. 46% of the top online apparel retailers sell athleisure.

    (Digital Commerce 360)

    Athleisure is more popular than anyone might think. The latest athleisure statistics tell us that almost 10% of the most popular retailers in the U.S primarily sell athleisure apparel, and this type of clothing accounts for nearly 20% of all apparel sales online.

    Sportswear Industry Statistics - Man Stretching

    Sportswear Industry Analysis: Consumers

    The demographics of the average sportswear consumer has changed over the last decade. While companies used to target mostly men for activewear, women are beginning to take a prominent share of the market, and marketers are taking notice.

    22. Women’s activewear makes up 35% of the overall market.

    (PipeCandy)

    Women’s sport apparel accounts for over one-third of sportswear market share. Studies show that women have been the primary target of the activewear market in the last few years, shifting from a history of focusing primarily on men. Notably, today, women’s activewear GMV is five times the size of what it’s been in the past.

    23. Gen X spends 50% more on sportswear than Millennials.

    (Edited)

    Gen X includes adults from 35 to 44 years old, while Millennials cover the 25 to 34 age group. According to sportswear industry stats, a typical activewear buyer earns over $100,000 and is a bonafide Gen Xer.

    24. Researchers expected an 84% increase in individual outdoor activities in 2021.

    (McKinsey)

    Experts predict that the pandemic will have a positive effect on the athletic apparel industry growth. Around 40% of people who didn’t work out before started doing so during the lockdown.

    Final Thoughts on the Sportswear Industry Statistics for 2022

    High fashion is out, and sportswear is in, or so it seems. With more people than ever working from home and finding new ways to stay in shape than the local commute, sports apparel and athleisure wear is more popular than ever. 

    The latest athletic apparel industry statistics show the industry is on the rise, with billions of people choosing more comfortable clothes in their everyday lives since the pandemic. Nike and Adidas still generate the most revenue worldwide, but smaller companies like Lululemon Athletica are on the rise as women become a target consumer group.

    FAQ

    How big is the sportswear industry?

    According to the latest research, the sportswear market will be worth over $379 billion in 2022, an increase of $13 billion from the previous year. Experts predict an even more significant increase in the next few years, with the industry’s value reaching $455 billion by the end of 2027.

    How big is the sportswear industry in the UK?

    Last year, the sporting industry in the United Kingdom reached £596.9 million. Experts predict that the annual growth rate in the near future will be lower than in the previous years, primarily due to the pandemic. Over the preceding five years, the yearly growth rate was at 3.1% in the UK, but it is predicted that the whole sportswear market should reach £6.7 billion by 2023.

    What are the main segments in the sportswear industry?

    The main segments of the sports industry by product type are apparel, wearables, and footwear. Clothing and wearables make up two-thirds of the market, being more popular than footwear designed solely for sports.

    How large is the sporting goods industry?

    The global sports apparel market generated £132 billion in revenue in 2019, but the sum is expected to reach £152 billion by 2025. The sports equipment sector was valued at £92 billion in 2019 and is predicted that by 2023, the market should reach £108 billion in value.

    How competitive is the sportswear industry?

    The competition in the sportswear industry is more than fierce. There are many large international manufacturers of sportswear that rule the entire global market, such as Nike, Adidas, and Puma, along with smaller and more niche sportswear players.

    Who is the market leader in the sportswear industry?

    Nike holds the largest share in the sportswear industry. Depending on the specific market, its share goes from 45% to 65%. Other large companies in the industry are Puma, Adidas, and Columbia Sportswear Company. Additionally, Under Armour, Anta Sports Products Limited, Lululemon Athletica, and Fila Holdings account for a sizable share in sportswear, as the latest sportswear industry statistics show.

    Sources: