Groupon started in November 2008, but it was quite different from what it is today. The idea was to launch a group buying platform with deals available only once a critical mass or a tipping point was reached. However, this model soon had to be abandoned for financial reasons. Regardless of the business model, the […]
Every sportswear lover knows how iconic Adidas is. These mind-blowing Adidas facts showcase just how influential this brand is and what to expect from it in the future. Find out where the most Adidas apparel is sold worldwide and how popular it is in the UK. Even though Nike has been its biggest competitor, there’s […]
Many people view perfumes as the less profitable sidekick to makeup in the cosmetics industry. It’s a well-kept secret, though, that the fragrance industry is one of the most lucrative and successful industries in cosmetics worldwide. These perfume industry statistics show the scope of selling scent worldwide and the popularity of a good perfume in […]
Influencers are a new breed of celebrities  online content creators who have a lot of sway over their social media followers’ choices and decisions. Marketers were quick to notice this trend and soon began partnering up with these creators, giving rise to influencer marketing. In this influencer marketing statistics overview, you’ll see how brands […]
Shopping online is not only a means to an end anymore. With all the browsing and comparing of products, it’s become a leisure activity. Furthermore, in pandemic times, it presented a safer alternative for purchasing anything. In countries like the UK, ecommerce growth statistics show it is steadily approaching the rates of in-store shopping in […]
Ecommerce has been growing at a remarkable pace for the last ten years, primarily due to its convenience. Its popularity simply exploded during the lockdown in 2020, as it presented shoppers with a safe alternative to visiting physical stores. On the other hand, in-store shopping still has its undeniable appeal. After all, when you go […]
It’s widely known that Nike is the most iconic sports brand in the world, but most people aren’t aware of just how influential this company is. These Nike facts show just that, from demographics to the number of retail stores to multi-billion dollar sponsorships. Read on to see how this global brand is keeping its […]
During recessions, there’s a phenomenon known as the ‘lipstick effect’. It refers to people occasionally buying smaller treats like lipstick instead of splurging on bigger and more expensive items. This theory is based on the idea that consumers would always find the means to purchase luxury goods regardless of the economic situation. But due to […]
The fashion industry generates billions in revenue every year and sets current trends for the entire globe. Fashion designers facts show that thousands of designers live in the UK, and the fashion industry is a cornerstone of culture for many Brits. If you’re thinking about fashion design as a profession or simply want to know […]
Amid the pandemic, many industries faced economic hardshipsâ€â€and the jewellery industry was no exception. With people around the world spending most of their time at home, the demand for jewellery was down, and the latest jewellery industry statistics reflect this. In this comprehensive overview, we’ll see exactly how severe an effect the pandemic had on […]