12 Revealing Groupon Statistics for 2024
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Groupon started in November 2008, but it was quite different from what it is today. The idea was to launch a group buying platform with deals available only once a critical mass or a tipping point was reached. However, this model soon had to be abandoned for financial reasons.
Regardless of the business model, the company boomed.
Since its founding, more than a billion Groupons have been sold all over the world, and millions of customers and businesses have used the site’s features to their advantage.
Read our Groupon statistics for 2022 to find out how this pioneering company is faring in these uncertain times.
Top Groupon Stats and Facts for 2022 (Editor’s Choice)
- More than 75% of Groupon transactions in 2021 were completed on mobile devices.
- Customers worldwide have bought more than 1.5 billion Groupons so far.
- Groupon’s profit in 2021 stood at $737.1 million.
- In 2021, Groupon made $1 billion in revenue.
- Groupon had 24 million active customers at the end of 2021.
- 71% of Groupon’s potential users are women.
- Groupon was the fifth most searched-for site for Black Friday coupon deals in 2021.
Essential Groupon Statistics for 2022
1. Groupon’s profit in 2021 stood at $737.1 million.
(Groupon)
This is a 9% increase compared to the company’s gross profit of $677 million in 2020. However when we look at the company’s net income, or what remains after all expenses are counted in, 2021 represents a step forward. Grupon had $120.1 million in net income, compared to $286.6 million lost in 2020.
2. In 2021, Groupon made $1 billion in revenue.
(MacroTrends, Groupon)
Revenue in 2021 was 32% lower compared to $1.4 billion in 2020. The main reason behind Groupon’s negative growth was the lower demand for goods and the restructuring of the sector into a third-party marketplace.
3. According to Groupon retention statistics, 66% of businesses found success through their Groupon promotions.
(ResearchGate)
In contrast, 32% of businesses stated their Groupon promotion wasn’t successful. Groupon customer loyalty statistics show a massive difference in companies’ experiences. Those who claim their cooperation with Groupon was successful also reported a 31% customer return rate, while the other group saw a retention rate of just 13%.
4. Groupon statistics for the UK show there were 4.2 million visitors to Groupon.co.uk in February 2022.
(SimilarWeb)
There were 4.2 million visitors to Groupon.co.uk in February 2022. Still, this number seems modest compared to over 5.6 million visits during the last month of 2021. Yet considering that all the holiday shopping takes place in the year’s final quarter, this is by no means an indicator of Groupon’s declining market share or decreasing public interest.
5. Groupon’s employee count was 4,159 at the end of 2020.
(MacroTrends)
The 2020 Groupon annual report shows that the steady decrease in the number of employees continued amid the global pandemic. This decrease has lasted for the last six years, but the drop was more dramatic in 2020. The number of employees fell from 6,277 in Q1 to 4,159 in Q4 2020—a 33.7% employment decrease over nine months.
6. As of 2022, 88% of UK consumers have heard of Groupon.
(YouGov)
While 40% have a positive opinion of the company, 11% think of it negatively, and 36% have expressed a neutral stance. According to YouGov’s Groupon stats, women in the UK are more in favour of the company, with 42% having a positive opinion compared to just 38% of UK men.
Groupon Usage Statistics for 2022
7. Groupon had 24 million active customers at the end of 2021.
(Groupon, Statista)
Groupon user statistics show that the number fell by more than 4 million from 26 million in 2020. For Groupon, the number of users has been falling for almost four years now—since 2018’s first quarter, when it had 49.6 million customers.
8. More than 75% of Groupon transactions in 2020 were completed on mobile devices.
(Groupon, Statista)
According to Groupon transaction statistics, customers show a strong preference for mobile use. This preference reflects the current trend seen in general mobile commerce statistics. It’s no surprise, seeing as Groupon reported over 200 million app downloads by September 2019.
9. Groupon was the fifth most searched-for site for Black Friday coupon deals in 2021.
(Semrush)
Groupon users statistics show the company’s site has been the most visited for Black Friday coupon deals in 2021. While most coupon sites showed comparatively low search volume, Groupon and Wowcher bounced back in 2021. The average search volume for groupon black friday was 17.9 thousand, showing an increase compared to the previous year.
10. Customers worldwide have bought more than 1.5 billion Groupons so far.
(Groupon)
In around 14 years since Groupon’s launch date, the company has worked with over a million merchants. It has also redirected over US$25 billion into local businesses over the years.
Groupon User Demographics
11. 71% of Groupon’s potential users are women.
(CivicScience)
Groupon demographics reveal the platform’s users are predominantly female. Women also make up 55% of those who used Groupon and enjoyed the experience. A recent survey shows that women are the group with the highest potential for purchasing via Groupon in the future.
12. Most Groupon users who like the service are aged 30–34.
(CivicScience)
According to a recent survey, the company is most popular among people between 30 and 34 years of age—one of the Groupon facts that speak about its staying power.
This population was the youngest adult segment when Groupon was starting out. Almost 40% of consumers in this age group have used Groupon and liked it, and 11% of them had bought a Groupon in the month prior to this survey.
Groupon remains popular with young shoppers, too. The survey found that people aged 18–29 use the platform most frequently, with 19% buying at least one Groupon in the previous 30 days.
Conclusion
Groupon originated a unique idea—offering products and services to customers at massive discounts, allowing many to try them out for the first time. While successfully building its own brand, Groupon also helped businesses worldwide grow and attract new customers.
Although Groupon statistics show a decrease in revenue, the company still has great potential for innovation and growth. It recently introduced loyalty programmes and is planning to extend its services in an attempt to disrupt the ecommerce landscape once again.
FAQ
How does Groupon work?
Groupon is essentially a service that helps customers and businesses connect. For businesses, it’s a valuable marketing tool as it improves brand recognition and helps bring in new customers. The partner company offers a discount, and Groupon takes part of the profit as the middleman.
Why is Groupon so cheap?
Groupon is cheap because every offer is a chance for a business to attract new customers—it primarily serves as a marketing platform. From the consumers’ perspective, Groupon always provides a good deal. But from the businesses’ perspective, success depends on the results.
How much of a percentage does Groupon take?
The percentage itself is not fixed and depends on the business collaborating with Groupon. Some businesses with a large audience drive interested customers to Groupon, while others use the company as a marketing tool. In most cases, Groupon keeps 50% of the price.
Is Groupon really worth it?
According to Groupon marketing statistics, 66% of businesses that worked with the company said the promotion was worth it. Groupon can introduce a brand to new audiences and turn them into returning customers.
Some customers spend more at the company due to the hefty discount they provide. However, the customers who are regular bargain hunters won’t bring businesses much benefit, so some companies don’t see a significant improvement.
How many people use Groupon?
Groupon stats reveal that about 24 million people actively use Groupon. As of late 2021, most users come from North America, while around 8.5 million come from countries worldwide.
How much is Groupon worth?
Groupon statistics show the company’s revenue has been declining over the last several years. According to Groupon’s 2021 report, the company made US$1 billion in revenue. Of course, not all of that is pure profit—that number is smaller and currently stands at US$737.1 million.