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21 Impressive Nike Facts and Stats for 2024

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It’s widely known that Nike is the most iconic sports brand in the world, but most people aren’t aware of just how influential this company is. These Nike facts show just that, from demographics to the number of retail stores to multi-billion dollar sponsorships. Read on to see how this global brand is keeping its composure, despite the pandemic.

Top Facts About Nike (Editor’s Picks):

  • Nike’s brand value sits at £22.8 billion.
  • Nike generated £33.4 billion in revenue worldwide last year.
  • Nike has a 38.23% total market share. 
  • Nike’s promotion and marketing costs for 2021 sat at £2.3 billion.
  • In February 2022, had over 98 million visits.
  • Nike targets all consumers from 18 to 40 years old.
  • With a value of £462 million in sponsorships, Nike was named the world’s most marketable brand for sports.
  • Nike has 73,300 employees worldwide.

Global Nike Statistics

Nike is worth billions, and its brand value and revenue continue to increase. While the company’s market share has reduced, Nike is still the highest-earning brand in the sports industry by far. It maintains its influence by investing billions into its marketing and promotion strategy and watching it pay off. 

1. In 2021, Nike’s brand value was £22.8 billion.

2021’s Nike brand value was one of the lowest recorded in years. Before the pandemic, Nike’s value was on the rise, with experts predicting an even larger growth in the future. Still, Nike wasn’t immune to the economic drop resulting from 2020 lockdowns. In 2019, it reported a value of £24.3 billion, £1.7 billion more than post-pandemic estimations.  

2. Nike generated £33.4 billion in revenue worldwide in 2021.


Nike’s recovery from pandemic lull has been quick. The Nike revenue report for 2021 shows the company’s resilience, with profits much higher than in previous years. The brand increased sales by £5.3 billion in the last year, showing optimism for the decade to come. 

3. With £12.9 billion in revenue, North America represents Nike’s largest market.

North America has the highest Nike market share out of all regions, a standard since the company’s founding. In 2020, North America generated nearly £10.8 billion in revenue. Europe, the Middle East, and Africa represent the second-largest market, with revenue reports of £8.5 billion in 2021. Lastly, the Greater China region generated £6.2 billion in revenue.

4. Nike has a 38.23% total market share. 

The Nike market share for 2022 showcases the brand’s stable influence despite increasing revenue for most other sportswear companies. The competition has influenced Nike’s market share, but not too much. Nike stats show that it’s still the most popular sports brand in the world.

5. Nike’s marketing cost for 2021 was £2.3 billion.

While still significant, Nike spent less money on marketing and promotion than in previous years. Experts claim that the pandemic had only a moderate effect on the company’s marketing budget. According to 2020 Nike marketing statistics, its spending sat at nearly £2.7 billion, while in 2019, the company spent £2.8 billion.

6. With a market capitalisation of £170 billion, Nike is among the 50 most valuable companies in the world.

Market cap presents the total market value of a firm’s outstanding shares of stock. It’s one of the main indicators of investability, and it’s the easiest way to estimate the Nike company value. Some companies with a higher value than Nike are Apple, Microsoft, Amazon, Netflix, and Tesla.

7. In February 2022, had over 98 million visits.

The biggest number of visitors to Nike’s official website came from the United States. One of the well-known Nike facts is that the brand targets the US online audience specifically. American visitors made up over 34% of the total number of viewers, while the Republic of Korea represented a far-off second with a share of almost 11%. The UK came in third with 5%.

Nike Demographics

Nike products are purchased by everyone, and the company tends to avoid marketing to a specific demographic. There are still some differences between consumers of Nike’s products, however, with young men being the predominant audience. 

8. Nike targets all consumers from 18 to 40 years old.

(Course Hero)
The company is one of the rare brands that has a vast target audience. Additional research on Nike marketing facts shows that its strategy is to target all socioeconomic classes, and it’s particularly focused on teens and young adults who are just getting into sports. 

9. Menswear brings the most significant revenue with £14.2 billion.

Men are Nike’s most loyal audience, representing the largest revenue contribution for decades. In 2020, official Nike sales statistics show that the income from menswear was £12.5 billion, and £13.3 billion for 2019.

10. Nike Women’s clothing and footwear brought £6.4 billion in revenue in 2021.

2021’s revenue was the highest in recent years for female consumers. Significant revenue was also seen in 2019, contributing £5.6 billion. According to Nike advertising statistics, the brand started investing more in female-targeted advertising in 2019.

Nike Sponsorships and Endorsements

Sponsorships and celebrity endorsements can make or break a brand, and Nike invests billions in this marketing strategy each year. The constant investment in this type of promotion is among the Nike facts that made this company the world’s most marketable brand for sports.

11. With a value of £452 million in sponsorships, Nike was named the world’s most marketable brand for sports.

Nike is by far the most marketable brand for sports worldwide. Various deals with famous athletes continue to contribute to the rising Nike net worth. According to the list by SportsPro, the second-most marketable company is Adidas. The brand’s value is still significantly lower than Nike’s, however, with £256 million.

12. Nike spends more than £4.5 billion on sponsorships and athlete endorsements every year.

(Man of Many)
One of the most recognisable Nike athlete endorsements is the lifetime deal with Cristiano Ronaldo. Many researchers working on facts about the Nike company claim that Ronaldo is among the highest-paid endorsers of Nike. The deal is projected to exceed £750 million in the upcoming years. Other famous deals Nike has signed are with Tiger Woods and Lebron James.

13. Nike has 8.7 billion social media engagement posts promoting the brand.

Among the most influential facts about Nike is that the company is extremely popular on social media. With billions of branded engagements, Nike is the number one brand when it comes to social media engagement posts. The brand showed a 58% increase in the number of engagements compared to last year, and at the moment, Nike works with over 16,000 promoters on social media.

Whether or not you have a huge social media following, you can still get your hands on a Nike product to test it.

14. Air Jordan brings Michael Jordan £73 million a year.

Nike statistics show that all of Michael Jordan’s affiliations with Nike make him Nike’s highest-paid athlete. The deal started in the late 1980s, and a few years later, Air Jordan was introduced, accumulating £94.6 million in sales during its first year.

Nike Facts - Store

Nike Stores

While Nike items are sold all over, the number of official retail stores provides important insight into Nike company facts. Nike has over a thousand stores across the globe and employs tens of thousands of people. Brick-and-mortar stores for the brand bring in billions every year, but recent statistics show that profits are in decline. 

15. Nike has 1,048 stores around the world.

The number of retail stores for Nike has lowered over the last few years, but that doesn’t mean there’s been a change in Nike customer statistics. The pandemic changed the way people shop, and as such, consumers switched to online outlets. Still, a year ago, the brand had 51 more stores running.

16. Nike has 73,300 employees worldwide.

As the number of retail stores declines, so does the Nike number of employees. In 2020, the company employed 75,400 people. The highest number of employees was reported in 2019 when Nike reported 76,700 people on their payroll. Ten years ago, the company employed 38,000 people.

17. Nike has 40 stores in the United Kingdom. 

According to the latest data available, the largest number of Nike stores exist in Turkey, with 170 official retail shops. Polish Nike employee statistics show that this country comes in second with 62 official stores, followed by France with 55. Italy surpassed the UK with 47 Nike retailers.

Nike in the United Kingdom

Everyone loves Nike, but reports show that Brits love it less than other sports brands. Still, the Nike market size in the UK is significant, with more than half of the British adult population owning at least one Nike product.

18. 61% of men in the UK love Nike.

Nike isn’t the most popular sportswear brand in the UK, but still, more than half of UK men own at least one Nike product. Adidas is chosen by 69% of the male population in the United Kingdom. Industry information about Nike and other popular fashion brands show that men in Great Britain also love Clarks and Levi’s.

19. In 2020, nearly 5.3 million people in the UK bought Nike clothing.

Nike vs Adidas statistics show that these two companies are the leading sportswear brands in the United Kingdom. The number of Nike consumers was even higher in 2019, with 7 million people from Great Britain purchasing Nike apparel.

20. 8.59 million people from Great Britain wore Nike’s sports shoes and trainers in 2020.

Nike shoe sales statistics show that footwear is the most popular product among people in the UK. Sports apparel comes in second, with nearly 5.3 million people claiming they wore Nike clothing during the year. Sports accessories came last, with 1.5 million people in the UK reporting using these types of products.

21. Nike’s ecommerce footwear store for the UK earned £93.1 million in net sales in 2020.

According to Nike online sales statistics, Nike is a leading brand in ecommerce in the United Kingdom. Some brands with more sales were John Lewis, JD Sports, and ASOS. Amazon also sold more footwear than Nike, with £143 million in net sales.


Nike production statistics tell us that the brand is among the 50 most valuable companies in the world and the number one sports brand globally. While the pandemic caused a slight decline in profitability, it barely affected this sportswear giant.

Nike’s sponsorships continue to thrive while Nike brand loyalty statistics show consistent engagement with every demographic group. Like many companies, the number of physical retail stores is witnessing a decline, but that doesn’t stop Nike lovers around the world from going online. With record-high profits for 2021, Nike is set to remain on top for the foreseeable future. 


How much is Nike worth?

The brand value of Nike is £22.8 billion. The company is among the 50 most valuable in the world, and it holds a market capitalisation of £170 billion. For profitability, Nike is the highest-earning sports brand, reporting a global revenue of £33.4 billion in 2021.

How many stores does Nike have?

As of 2021, there are 1,048 official Nike stores around the world. While it’s a slight decrease from the previous year when the company had 1,096 shops, the company is recovering from the pandemic’s influence on shopping habits. The highest number of official Nike stores globally was recorded in 2018, with 1,182 shops. At the moment, the brand has 40 stores in the United Kingdom.

How many shoes does Nike sell a year?

Nike sells over 780 million pairs of shoes each year. Footwear brings in the highest earnings. According to the latest available data, shoes make up 66% of Nike’s total revenue for both in-store and online purchases. In 2020, Nike’s ecommerce footwear store earned £93.1 million in net sales in the United Kingdom.

How many employees does Nike have?

About 73,300 people are working for Nike around the world at the moment. In 2020, the company employed 75,400 people. The highest number of employees was recorded in 2019 when Nike had 76,700 people on its payroll.

How many different products does Nike sell?

The company’s products can be divided into three categories: footwear, apparel, and accessories. Footwear contributes the most to the company’s profits, followed by apparel and accessories. Men between 18 and 40 are the brand’s most loyal customers, but Nike has shown an increased focus on the women’s market in the last few years. 

Which brands does Nike own?

Nike and Jordan are two well-known brands that carry Nike’s authentic Swoosh symbol. Aside from them, Nike Golf and Converse shoes are also owned by the company. Notably, Nike paid £232 million to acquire Converse under the label. The British football brand Umbro, as well as Hurley, are also included under this iconic brand name.

What is Nike’s market share?

Nike has by far the highest market share in the sportswear industry. Currently, the share sits at 38.23%. Nike is one of the most popular brands worldwide, and experts don’t believe anything will change in upcoming years. Nike’s market share is just one of the well-known Nike facts that establish the company’s value and supreme reputation.