TikTok is taking the world by storm! The app is getting increasingly popular among various age groups, which prompted most influencers to share their creativity on this platform. Fashion icons are no different.
Today, we’re bringing you a list of TikTok fashion influencers whose engaging videos garnered them a considerable following practically overnight. These people work hard to bring their audience interesting outfit choices and style ideas in the form of short clips. Thus, if you’re looking for some fashion inspo, you’ve come to the right place!
How Has TikTok Influenced Fashion?
Since its popularity is based on videos instead of photos, it was hard to see TikTok as an emerging fashion platform at first. That’s because making it on this platform requires much more than a good sense of style. That’s why, in the beginning, TikTok was not a platform fashion influencers were keen to join.
Still, over time, the most famous fashion bloggers and influencers started creating engaging videos that inspired and entertained their followers. Today, TikTok is an amazing platform for new fashion figures to build their following on.
Aside from quick OOTD videos and weekly fashion inspiration clips, influencers participate in unique fashion challenges that demonstrate their creativity. In 2021, this social media network organised a TikTok fashion month, during which it streamed two fashion events a week, showcasing its growing importance in the fashion world.
TikTok Fashion Influencers: Female Edition
1. Taylor Hage
Taylor Hage is among the most popular TikTok creators and an icon in the fashion industry. She started her influencer career as a blogger when she launched LiveLoveChardonnay.
After that, Taylor branched out to Instagram, where she currently has over 350,000 followers. Aside from content creating, she also has a successful modelling career and is represented by Ford Models.
Taylor Hage skyrocketed to fame when she created a TikTok account. She has over 1.5 million followers and 30 million likes on TikTok. Followers of one of the biggest TikTok influencers can enjoy regular style tips and fashion advice and gain inspiration for their next outfit choices.
2. Soha Mohammed Taha
Soha Mohammed Taha is a famous fashion influencer and designer who splits her time between UAE and Egypt. Just like many fashion influencers, she started out as a blogger before making it on other social media outlets.
Right now, she’s not only a popular style icon but also an inspiration to Muslim women all over the world, as she’s shown that a modest style doesn’t have to be boring or limiting. In fact, one of the most popular fashion TikTokers claims that embracing and promoting her culture has been a liberating experience that sparks her creativity even more.
Moreover, Soha Mohammed Taha is a photographer. She uses this skill to come up with amazing and inspiring photos and videos on her social media networks. She has a large following on TikTok, where she frequently shares tips and style inspiration with her audience. Soha has more than 200,000 followers on this platform and nearly 1.5 million likes.
3. Leonie Hanne
Leonie Hanne used the knowledge from her strategy consultant career to launch her own social media brand. She’s among the most successful TikTok fashion influencers in the UK and was part of many global campaigns for the most famous brands in the world.
Some of these names are La Mer and Louis Vuitton. Her audience can follow her lavish lifestyle and get inspiration from her luxurious fashion sense.
Moreover, Leonie is a regular at Fashion Week in all four fashion capitals and takes her followers with her on fashion trips. She’s among the most popular people on TikTok, with 1.5 million followers and 25 million likes.
4. Raeann Langas
Raeann Langas is a model and one of the biggest TikTok influencers based in Los Angeles. As a curvy model, she strives to inspire women worldwide to embrace fashion no matter their size.
While her interesting style has attracted many people to her social media platforms, it was her TikTok that showed her down-to-earth and quirky personality, which resonated with hundreds of thousands of people. She currently has half a million followers on these social media networks and over 10 million likes.
As a blogger and model, she was featured in many popular fashion magazines. Some of them are 303 Magazine, Elle Spain, and Shape Magazine. She was also part of the Old Navy and H&M campaigns.
5. Maha Gondal
Maha Gondal brought many TikTok fashion trends to life with her exciting style. She was born in Pakistan but started her influencer career in Canada. Her modest and unique outfits choices brought her a sizeable global following on various social media accounts.
Still, it was Maha’s TikTok account that got her the status of a major fashion influencer. At the moment, she has nearly 200,000 followers on this network and more than five million likes.
Maha is part of the Coach’s new campaign in collaboration with Champion. This campaign is among the most influential ones in recent years, and only a select number of people in the fashion world were chosen to participate in it.
6. Nava Rose
Nava Rose is one of the most popular TikTok fashion influencers in the world. Her style and unique outfits were quickly noticed by TikTok users, getting her a large following practically overnight. Nava now has nearly 6 million followers and almost 220 million likes on this platform.
What makes this Filippino creator special is her style and sewing abilities. Nava went viral after she posted one of her DIY projects: creating a two-piece outfit from a fake Louis Vuitton bag (and here’s how to recognize a fake).
After that, she began to regularly showcase her sewing abilities, making completely new outfits out of old garments. She’s not exactly part of the alt style on TikTok, but she was responsible for many trends that became popular on that side of the platform.
In addition, Nava Rose has a great style, and her attire ideas are among the most viewed clips on TikTok. Some of the videos you can check out are her Disney Princess styling video and monochromatic outfit suggestions.
7. Rachel Ward
Rachel Ward is a British fashion influencer who loves to share her glamorous lifestyle with her numerous followers. She started out a career in the fashion world as a model. Since Rachel was pretty young when she began her career, she got to know the dark side of modelling, and she’s open to sharing her experiences with her audience.
Her rise as a UK TikTok influencer actually began on a different platform: Twitter. She grew a huge following there within just a few months. After that, she branched off to Instagram before opening a TikTok account. Right now, Rachel has over 6.5 million likes on TikTok and nearly 40,000 followers.
TikTok Fashion Influencers: Male Edition
1. Everett Williams
Everett Williams is an American influencer who began his fashion career as a blogger. Upon discovering TikTok, he decided to use his creativity and unique fashion sense to create a platform where his followers would be able to get to know him better. Everett now has more than 250,000 followers and 5 million likes on TikTok.
It can be said that Everett’s redefining male fashion with bold outfits and heavy accessorising. He’s also not afraid to experiment with makeup and nail polish, all in the name of fashion.
His bold outfits and perfectly shot TikToks are what granted him a place on our TikTok influencers list, as he is an inspiration to men who want to experiment with their style. So far, Everett Williams has collaborated with famous brands such as Mugler, Shiseido, and Levi’s.
2. Jason Lee
Jason Lee is not your typical fashion influencer. His unique approach to fashion and interesting challenges set him apart from many other people in this field. Jason’s TikTok profile boasts an extremely high engagement rate, and his following keeps growing. At the moment, he has nearly 45,000 followers and almost 100,000 likes on the platform.
As mentioned, Jason Lee is one of the influencers on TikTok with a different way of defining fashion. His outfits mostly come from thrift shops, showing that anybody can look great no matter how much money they have.
Aside from showcasing his fashion choices, Jason also shares useful tips with his followers on how to find good deals and quality clothing in thrift stores. What’s more, Jason regularly participates in creative challenges. He created outfits inspired by paintings and artists as well as outerwear based on animation characters. Therefore, Jason Lee is not only on TikTok for fashion advice; he’s also there to entertain and inspire his followers.
3. Wisdom Kaye
Wisdom Kaye is one of the most popular black TikTok fashion influencers out there. Even though he was a famous TikToker before, he reached a whole new level of popularity after Vogue called him the ‘best-dressed guy on TikTok’. Right now, Wisdom Kaye has nearly 8 million followers and over 230,000 likes on the platform.
Most fans claim that the interesting style, which is a combination of old and new, has made this influencer stand out and get noticed by Vogue. His 70s inspired outfits went viral on TikTok and brought him worldwide recognition. Wisdom is now a model signed with IMG Models. In 2021, one of the most popular male TikTok influencers walked for Fendi, Prada, Zegna, and Moncler.
4. Tim Dessaint
Since the beginning of his fashion influencer career, Tim Dessaint has strived to create a platform to showcase his talent and help his followers with their style. That’s why the first social media platform he chose to share his content on was YouTube. The main purpose of his videos was to inspire and teach men around the world how to dress. Tim now has more than 700,000 subscribers on YouTube.
Yet, the platform that skyrocketed his influencer career was TikTok. Tim quickly became one of the most famous TikTok influencers in the UK, as he combined his passion for filmmaking with his fantastic fashion sense. At the moment, Tim Dessaint has nearly 2 million followers on TikTok and almost 14 million likes.
If you’re looking for inspiration for stylish streetwear, DevanOnDeck is the influencer to follow. His outfits consist of pieces that you can see in most stores around you, and still, what DevanOnDeck puts together, in the end, is one of a kind. Furthermore, his style is heavily influenced by Japanese culture.
Devan has been an inspiration for many people worldwide, and he quickly rose to the top of the male fashion TikTokers lists. His TikTok videos keep going viral, and he now has over 70 million likes and 3.5 million followers on this platform.
DevanOnDeck is not just an internet sensation; he’s an entrepreneur. He was one of the first employees of Snapchat’s content team in Los Angeles. Devan used this knowledge to create his own digital content and bring his influencer career to the next level. His goals for the future are ambitious: creating his own footwear line and launching a successful digital marketing agency.
6. Albert Muzquiz
When Albert Muzquiz started gaining attention for his interesting fashion sense, he decided to use his status as one of the most popular TikTok fashion influencers to make a difference. Albert is a passionate believer in sustainable fashion and uses his social media platforms to raise awareness on the matter. His digital content is there to provide inspiration for people looking to step up their fashion game.
What’s more, Albert Muzquiz strives to educate his fans, as most of his photo and video descriptions feature important information about the world of sustainable fashion. BAMF Style referred to this influencer as a ‘denim expert’. Albert knows where to get good denim and shows his followers that vintage pieces can be an even better option. He’s now among the most influential fashion TikTokers with five million likes and over 170,000 followers. In addition, he’s an actor, writer, and does improv comedy.
7. Stephen Omotayo
Stephen Omotayo has over a million followers and more than 20 million likes on TikTok, making him one of the top UK TikTok influencers. His style can be described as everyday fashion brought to the next level with amazing accessorising.
Stephen uses his social media platforms to inspire and entertain his audience with interesting video edits. He’s also great at creating multiple outfits from a single garment, showing that you can wear one piece in so many different ways.
Bonus: Tiktok Couples
There isn’t a ‘best TikTok influencers in the world’ list that doesn’t feature Young Emperors! They took the TikTok world by storm and became extremely popular TikTok fashion influencers in a short period of time. The Young Emperors profile features Nelson Tiberghien and Isabelle Chaput, a couple whose matching outfits and interesting video edits are bound to put you in a good mood.
What’s unique about this couple is that they are not limited by rules on what female and male clothing are supposed to be. They frequently mix things up and have a genderless approach to clothing. In addition, their styles feature both runway pieces and high street fashion.
Today, Young Emperors are famous TikTok influencers with around 180,000 followers and nearly 4 million likes on TikTok. The couple’s now experimenting with different creative styles, and their artistic expression goes way beyond TikTok fashion videos.
There you have it—two different lists of the most influential fashion figures on TikTok. We also included a bonus profile to check out: the most popular TikTok couple.
Hopefully, you know who to follow on TikTok for your next outfit inspo. You won’t go wrong with any of these profiles, as we’re confident that their style will help you take your fashion game to a whole new level!
Who is the most famous fashion influencer?
Nowadays, fashion influencers have millions of people following their unique styles. Fashion hashtags are among the most popular ones on various social media platforms. Still, it’s difficult to single out one person who’s more special than others. Our lists of popular Instagram influencers and this article on TikTok fashion figures can help you find a couple of inspiring people to follow.
Who is the best influencer on TikTok?
Despite the growing influence of TikTok in the fashion world, the best or the most-followed people on the platform are not known for their fashion style. Their content mostly consists of entertainment clips such as pranks, dancing, lip-syncing to popular music, and life hacks. Some of the most followed people on TikTok are Charli D’Amelio, Khabane Lame, Bella Poarch, and Addison Rae.
Is TikTok good for fashion?
TikTok is a great platform to grow your following on, as your clips could go viral at any time. It’s also great for fashion influencers. Still, a good photo and nice outfit won’t be enough to make it on TikTok. It’s a creative platform where interesting clips, great edits, and short but impactful content are the things that set content creators apart. Therefore, if you want to be one of the next TikTok fashion influencers, you need to be prepared to put in a lot of effort.