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What Percentage of Online Shopping Is Mobile? (+7 Essential FAQ Answered)

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In 2021, ecommerce made up more than 30% of all UK retail revenue. As the world spends more time than ever glued to mobile phones, mobile shopping is becoming an essential option for businesses. What percentage of online shopping is mobile, though? Take a look at these statistics to see how ubiquitous mobile shopping is becoming.

How Many People Shop on Their Phones?

Mobile commerce stats show that the trend of online shopping isn’t going anywhere. With the whole ecommerce world in the back of their pocket, the modern shopper knows how to find the best offers online. From the availability of coupons and discount codes to increased variety and quick access to competitors, online retail is changing the game of commerce for good.

1. What is a mobile purchase?

(Big Commerce)

A mobile purchase is an online purchase completed on a mobile device. We usually complete mobile purchases through smartphone apps, mobile websites, and lately, through social media. Mobile purchases are special because they are completed through devices that are in our hands a lot of the time, making shopping feel natural, more personal, and convenient.

2. How many purchases are made on mobile devices?


Online shopping statistics for the UK show that by 2024, UK customers will spend almost more than £105 billion through their mobile phones, doubling from 2019’s £53.96 billion. As online shopping has expanded beyond expectations in 2020, the number of purchases completed on mobile devices in the future might even surprise the statisticians.

3. How many people use a mobile device to shop online?


According to the latest statistics, UK shoppers were the second most active mobile shoppers when compared to European trends. Mobile ecommerce statistics show that Brits shopping on their phones make up for 66.7% of all online shoppers.

4. What percent of ecommerce is mobile?


Mobile commerce statistics say that in 2021, 72.9% of all online sales came through the mobile channel, increasing from 70.4% in 2020. This is a fascinating percentage to think about because it means mobile makes nearly three-quarters of all online sales. Is commerce really moving to our phones? The numbers are saying yes.

What Percentage of Online Shopping Is Mobile - Woman using smartphone for shopping

5. Why is mobile commerce on the rise?

(Data Reportal)

The percentage of people shopping on mobile has reached 60.1% of internet users. Mcommerce exploded due to improvements in financial technology, the rising number of smartphone owners, and improved mobile shopping experiences as retailers got the hang of mobile commerce websites.

6. What are the advantages and disadvantages of Mcommerce?

(Big Commerce)

The advantages of mcommerce are speed and convenience. It allows customers to browse, purchase, and receive updates on new offers anywhere and anytime. Also, as people often forget or overlook email updates, mobile notifications help customers stay informed about products they’re interested in.

The mobile vs desktop ecommerce dilemma seems to be taking the side of mcommerce. The disadvantages are not many, but they are worth thinking about. As mobile phones often contain highly sensitive information, businesses must take extra steps to protect their consumers’ data. Another issue is often the smaller screen, which can make shopping less practical.

7. What percentage of Amazon sales are mobile?

(Tinuiti, Statista)

Amazon doesn’t often share statistics about the habits of its users. The latest surveys, however, focused on mobile commerce stats and showed similar results for both 2018 and 2020. The first CPC survey shows that 24% of Amazon customers shopped on their mobile devices, while the newer survey showed about the same. 

When it comes to the UK, however, the percentages aren’t known, but App Store data shows over 2.3 million Brits have the Amazon app on their phone.

Summing Up

As we rely more on all our devices to shop, the lines between mcommerce and ecommerce are becoming blurred. We can do research on our desktop and purchase on our phone or vice versa. With more people gaining fast access to the web through their smartphones, the market grows, and the shopping experience improves. All the stats bring us to the same conclusion: mobile shopping will keep getting bigger in the years to come.