In 2021, ecommerce made up more than 30% of all UK retail revenue. As the world spends more time than ever glued to mobile phones, mobile shopping is becoming an essential option for businesses. What percentage of online shopping is mobile, though? Take a look at these statistics to see how ubiquitous mobile shopping is […]
While fashion companies are still primarily interested in growing or at least maintaining their market share, they’re also eager to adopt environmentally responsible business models. After all, that’s what consumers worldwide wantâ€â€and sustainable fashion statistics illustrate it. So what is sustainable fashion? The term refers to practises adopted by companies and consumers to reduce their […]
Simply put, affiliate marketing is the process of receiving a commission by promoting another person’s or company’s products. Affiliate marketers usually own niche blogs or websites and are trying to attract as many visitors as possible. These websites specialise in providing information and answering common questions in a specific niche or area of interest. Affiliate […]
Whether it is a story from a friend, a post from your favourite influencer, or just a random person sliding into your DM’s, Instagram is a social media staple. This social media network has come a long way since its launch back in 2010. The platform has grown into the powerful marketing brand that it […]
Creating and executing successful online marketing campaigns has become impossible without the use of social media platforms. Social commerce definition puts sites like Facebook, Instagram, and Twitter at the centre of product promotion. Proper utilisation of these tools gives marketers a more convenient way to find and reach their target audience successfully. This article will […]
Shopping cart abandonment is a phenomenon where a potential customer starts a check out process but leaves without actually buying anything. There are numerous reasons this could happen. Buyers usually figure out additional costs (like taxes and shipping) just before clicking the Buy button. Others dislike the idea of creating an account so much that […]