In the old days, online shopping was almost a thing of extravagance and generally seen as quite risky. Well, those days are long gone. Shopping online has successfully caught up with in-store shopping, and it’s currently one of the most competitive markets in the world. We gathered the most recent and relevant ecommerce statistics to […]
Louis Vuitton has made a name for itself not only as a high-luxury fashion brand but as one of the most esteemed businesses in the world. Now owned by the Moët Hennessy Louis Vuitton Group, these facts about Louis Vuitton show the brand’s humble beginnings and just how big it has become. Top Louis Vuitton […]
Influencers are a new breed of celebrities — online content creators who have a lot of sway over their social media followers’ choices and decisions. Marketers were quick to notice this trend and soon began partnering up with these creators, giving rise to influencer marketing. In this influencer marketing statistics overview, you’ll see how brands […]
Fashion magazines are a crucial part of the fashion industry, creating and distributing information about upcoming styles, trends, and designers. Despite the ongoing shift from print magazines to digital copies, fashion magazine statistics show that women worldwide are still loyal readers. Industry big-names like Vogue, Cosmopolitan, and Elle still take their fair share of the […]
As the pandemic continues to change the way we work and live, the sportswear industry is reaping the benefits. With more people choosing athletic apparel to stay fit at home or athleisure wardrobes to stay comfy while working remotely, sportswear industry statistics show growth rates unprecedented to before the first lockdown. Industry big-names like Nike […]
Many people view perfumes as the less profitable sidekick to makeup in the cosmetics industry. It’s a well-kept secret, though, that the fragrance industry is one of the most lucrative and successful industries in cosmetics worldwide. These perfume industry statistics show the scope of selling scent worldwide and the popularity of a good perfume in […]
Everyone knows at least one person who wears spectacles or some other sight-corrective device. With such a large consumer base, the industry must be very profitable. But just how profitable is it? And how did the global pandemic in 2020 affect the market — if at all? In this eyewear industry statistics overview, we’ll answer […]
Ecommerce has been growing at a remarkable pace for the last ten years, primarily due to its convenience. Its popularity simply exploded during the lockdown in 2020, as it presented shoppers with a safe alternative to visiting physical stores. On the other hand, in-store shopping still has its undeniable appeal. After all, when you go […]
In 2021, ecommerce makes up more than 30% of all UK retail revenue, and while the world spends more time than ever glued to mobile phones, mobile shopping is becoming an essential option for businesses. What percentage of online shopping is mobile, though? Take a look at these statistics to see just how much mobile […]
When we leave the house, we usually check for our wallet, keys, and phone. Smartphones have become an indispensable accessory to modern life, and with Brits spending almost three hours a day looking at their screens, marketers are invested in mobile phones as well. Mobile marketing covers SMS, push notifications, ads on messenger apps, in-app […]
During recessions, there’s a phenomenon known as the ‘lipstick effect’. It refers to people occasionally buying smaller treats like lipstick instead of splurging on bigger and more expensive items. This theory is based on the idea that consumers would always find the means to purchase luxury goods regardless of the economic situation. But in 2020, […]
Amid the 2020 global pandemic, many industries faced economic hardships — and the jewellery industry was no exception. With people around the world spending most of their time at home, the demand for jewellery was down, and the latest jewellery industry statistics reflect this. In this comprehensive overview, we’ll see exactly how severe an effect […]
During the second half of the 20th century, fashion became one of the leading industries in the world. But as you’ll learn from these fast fashion statistics, it was fast fashion rather than luxury fashion that helped transform the industry. It also changed our perception of clothing and how we purchase and wear garments. Keep […]
Even before the coronavirus crisis, 2021 did not look promising for the global fashion industry. But now companies will have to exceed expectations to stay afloat. The industry has to focus on digital, environmental, and ethical innovation to stay relevant as consumer priorities drastically change. So what do fashion industry statistics have to say about […]
The apparel industry has come a very long way. From manufacturing by hand and working with sturdy textiles, the once-small sector has grown into a global business worth trillions. But in 2020, the COVID-19 pandemic put its rapid rise to a halt. As you’ll learn in our overview of the most recent apparel industry statistics, […]
