During recessions, there’s a phenomenon known as the ‘lipstick effect’. It refers to people occasionally buying smaller treats like lipstick instead of splurging on bigger and more expensive items. This theory is based on the idea that consumers would always find the means to purchase luxury goods regardless of the economic situation.  But in 2020, […]
Amid the 2020 global pandemic, many industries faced economic hardships — and the jewellery industry was no exception. With people around the world spending most of their time at home, the demand for jewellery was down, and the latest jewellery industry statistics reflect this. In this comprehensive overview, we’ll see exactly how severe an effect […]
During the second half of the 20th century, fashion became one of the leading industries in the world. But as you’ll learn from these fast fashion statistics, it was fast fashion rather than luxury fashion that helped transform the industry. It also changed our perception of clothing and how we purchase and wear garments. Keep […]
Even before the coronavirus crisis, 2021 did not look promising for the global fashion industry. But now companies will have to exceed expectations to stay afloat. The industry has to focus on digital, environmental, and ethical innovation to stay relevant as consumer priorities drastically change. So what do fashion industry statistics have to say about […]
The apparel industry has come a very long way. From manufacturing by hand and working with sturdy textiles, the once-small sector has grown into a global business worth trillions. But in 2020, the COVID-19 pandemic put its rapid rise to a halt. As you’ll learn in our overview of the most recent apparel industry statistics, […]
The ecommerce market has seen incredible growth over the past decade. With the global pandemic raging in 2020, more and more people started relying on digital stores to provide them with anything they may need—from groceries and clothes to electronics and furniture. In this article, we’ll examine how many people shop online and look into […]
At the moment, Amazon is the biggest name in the world of ecommerce. Its retail numbers sound quite insane, and the number of people visiting this platform is growing every day. There are numerous impressive Amazon statistics, especially those related to the holiday season when the sales are so huge that no old-school retailer can […]
So far, ecommerce has been steadily growing and reaching new highs. The market is beginning to be quite saturated. as it now takes less than 15 minutes to set up an online shop! Still, there’s a bit of a downside to the ecommerce boom for shoppers all over the world. How to choose from so […]
Groupon started in November 2008, but it was quite different from what it is today. The idea was to launch a group buying platform with deals available only once a critical mass or a tipping point was reached. However, this model soon had to be abandoned for financial reasons. Regardless of the business model, the […]
Many people have certain addictions they try to control, but they always find new ways to get serotonin floating in their bodies. Well, shopping makes our body full of happy hormones, and some even say that it is better than therapy. That said, we prepared some of the fascinating shopping addiction statistics that will show […]
Luxury is the opposite of necessity. However, we all need to indulge in little luxuries from time to time. Shopping for luxury items, whether they are gifts for oneself or a friend, can be the best therapy when you have a bad day. But the luxury retail industry is showing signs of stress in 2021. […]
While fashion companies are still primarily interested in growing or at least maintaining their market share, they’re also eager to adopt environmentally responsible business models. After all, that’s what consumers worldwide want—and sustainable fashion statistics illustrate it. So what is sustainable fashion? The term refers to practices adopted by companies and consumers to reduce their […]
Mobile commerce, or m-commerce, is a form of ecommerce that takes place on mobile devices. In the past, some people were quite sceptical regarding the potential of mobile devices in online sales. This happened because of a widespread belief that the screen size was proportional to the conversion rate and that desktop and tablet were […]
Simply put, affiliate marketing is the process of receiving a commission by promoting another person’s or company’s products. Affiliate marketers usually own niche blogs or websites and are trying to attract as many visitors as possible. These websites are specialised in providing information and answering common questions in a specific niche or area of interest. […]
Online shopping statistics are the best indicator of the ecommerce world in 2021. Every year, the number of internet users grows. This means that the potential number of buyers increases as well. Besides this, online shopping tools and online shopping trends are constantly evolving to offer new incentives to consumers. If there’s one thing that […]
