Simply put, affiliate marketing is the process of receiving a commission by promoting another person’s or company’s products. Affiliate marketers usually own niche blogs or websites and are trying to attract as many visitors as possible. These websites are specialised in providing information and answering common questions in a specific niche or area of interest. […]
Creating and executing successful online marketing campaigns has become impossible without the use of social media platforms. Social commerce definition puts sites like Facebook, Instagram, and Twitter at the centre of product promotion. Proper utilisation of these tools gives marketers a more convenient way to find and reach their target audience successfully. This article will […]
Shopping cart abandonment is a phenomenon where a potential customer starts a check out process but leaves without actually buying anything. There are numerous reasons this could happen. Buyers usually figure out additional costs (like taxes and shipping) just before clicking the Buy button. Others dislike the idea of creating an account so much that […]
Whether it is a story from a friend, a post from your favourite influencer, or just a random person sliding into your DM’s, Instagram has become the go-to social media platform. This social media network had come a long way since its launch back in 2010. This platform has grown into the powerful marketing brand […]