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Top Fashion Influencers You Should Follow in 2022

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No matter the kind of style they elevate, the top fashion influencers in the world are setting new trends and inspiring people to be better versions of themselves. Take a look at the 15 success stories to find out how each of them found their place on the fashion stage. 

To make sure that we have a bit of inspiration for everyone, we have listed the best-known male and female influencers and elaborated on their unique approach to clothes and accessorising.

The Best Female Fashion Influencers

1. Lauren Conrad

The public learned about Lauren Conrad when she starred in the television series Laguna Beach: The Real Orange County. After that, she became a part of the widely successful reality show The Hills. In 2019, her first clothing line, LC Lauren Conrad, came out.

As one of the top fashion influencers, Lauren didn’t stop at only one clothing line. A few years after her first show, she created the Paper Crown line and opened an online store. Moreover, Lauren is the author of nine successful lifestyle and fiction books.

Today, Lauren continues to be a relevant figure in the fashion world and currently has over ten million followers on Instagram and other social media. Lauren’s style evolved over time to one-of-a-kind, neutral, boho outfits with elegant, clean lines.

2. Lucy Williams

Lucy Williams is among the most popular UK fashion influencers. She is currently based in London, and you can find her work on the blog FashionMeNow. She has been working in fashion for over six years, starting as an assistant for Sheerluxe and InStyle magazine.

Her now well-known blog began as a personal mood board for inspiration. The idea of creating her own posts and outfits was born after her page started gaining recognition. At the moment, readers can enjoy inspiring outfit ideas, travel diaries, and beauty tips. 

Lucy is also one of the leading Instagram fashion bloggers, with half a million followers. She is frequently updating her profile with new fashion and travel ideas. Lucy also works as a freelance writer and brand consultant. In addition, she collaborated with Missoma to create a line of affordable jewellery with retro and Roman inspiration. 

3. Emma Hill

Emma Hill is one of the most recognisable UK fashion influencers who offers content to her audience on various platforms. She started her blog back in October 2008 while working as a retail manager.

What began as a personal creative outlet grew into an inspiration source for thousands of people. Emma’s style is minimalistic and elegant, making her the perfect person to follow to find a few statement pieces to make your daily outfits stand out effortlessly.

Emma became one of the best fashion influencers in the UK, so she decided to open her own YouTube channel. Currently, it has more than 325 thousand subscribers, while her Instagram has over 800 thousand followers.

Emma regularly posts her outfits and must-have pieces from her wardrobe. In case you are into home design, she has another profile by the name of Emma & Simon’s Home, where she posts updates on her home renovation process.

4. Chiara Ferragni

Chiara Ferragni is among the most successful Instagram fashion bloggers worldwide. She started her blog by the name of The Blonde Salad over a decade ago, as she wanted to offer something new to fashion lovers. The name came from her desire to “mix it up”.

In 2016, Chiara was already a top fashion influencer when she transformed her blog into an online fashion and lifestyle magazine. That same year, she opened a talent agency, which carries the same name as her blog.

Chiara Ferragni became a prominent figure in fashion and the business world. She is still among the best Instagram fashion bloggers, with millions of people reading her magazine and over 27 million followers on Instagram.

She is also among the top fashion influencers on TikTok.

Top Fashion Influencers - Women Fashion

5. Susanna Lau

Susanna Lau has been a famous fashion blogger for more than a decade. She started the blog Style Bubble in 2006 to bring more recognition to young talents in the fashion world. 

Susanna became a style trendsetter while working as an editor of the digital print of the Dazed & Confused, one of the most famous fashion magazines, and is now a freelance writer for various media, including The Guardian and Pop.

Susanna is known on Instagram as Susie Bubble and has over half a million followers. She is popular for her eccentric style and unique fashion choices. Thus, she is the top UK fashion influencer to follow for anybody who wants to spice up their fashion game.

6. Aimee Song

Aimee Song’s viral blog made her one of the most recognisable fashion influencers. When she first started Song of Style, she used it to showcase her interior design skills. After a few of her outfits sparked more attention than her designs, she switched to fashion blogging.

Aimee Song is now among the top Instagram fashion influencers with over six million followers. What’s more, she designed a few clothing and jewellery lines before launching a big collection with Revolve, by the name Song of Style. It has clothing in everything from neutral basics to statement pieces in bold colours and must-have footwear.

7. Tamara Kalinic

Tamara Kalinic launched her blog Glam & Glitter over a decade ago to explore her artistic side while studying pharmacy in the UK. She is now one of the top fashion bloggers on Instagram.

What started as a hobby quickly turned into a full-time profession for Tamara, as her outfits began inspiring more and more people. Her blog is still among the most popular ones in Europe. Also, she’s a style ambassador for dozens of famous fashion brands (find out what it takes to get into this career!).

Tamara was listed in The Sunday Times’ Top 100 Influencers. Currently, she ranks among the best fashion influencers on Instagram, with well over one million followers. She also has a YouTube channel with 300,000 subscribers.

8. Camila Coelho

Camila Coelho started her influencer career as a beauty YouTuber. Over time, her interesting fashion choices took centre stage, and she now has millions of people looking to her for their outfit inspiration. Camila is also among the top fashion influencers on Instagram.

Camila grew up in Brazil and moved to the US when she was 14 years old. Instead of going the traditional college path, Camila took some time to figure out what she really wanted to do in her life.

Quickly after that, she started a YouTube channel. With over 1.2 million subscribers on this platform, Camila is now one of the top fashion influencers of 2022. She is also an owner of the brand Elaluz and launched a clothing collection that carries her name.

Camila’s fans can also follow her journey on Instagram, where she has more than 9.7 million followers.

The Most Popular Male Fashion Influencers

1. Mariano Di Vaio

Mariano Di Vaio is a symbol of timeless style. He is a blogger, actor, and fashion designer from Italy. When he turned 18, he decided to pursue an acting and modelling career by moving to London before relocating to New York to study filmography. 

After that, Mario returned to Europe, where he gained international recognition. As a style blogger and influencer, he collaborated with world-renowned brands such as Calvin Klein, Dolce & Gabbana, and Hugo Boss. In 2016, he published his biography My Dream Job.

Mariano’s blog and a digital magazine follow fashion and lifestyle topics. His style has been an inspiration to millions of men around the world. His Instagram profile is full of amazing fashion ideas for combining casualwear with elegant pieces. 

Mariano Di Vaio’s style will suit people looking for elegant combinations with a touch of comfort. At the moment, he is among the best male fashion influencers on Instagram, with over 6.7 million followers.

2. Adam Gallagher

Adam Gallagher is a New York-based fashion influencer. He created one of the most popular fashion blogs called I AM GALLA. Its main purpose is to help men worldwide take their fashion game to the next level. He is one of the best fashion influencers of 2022.

Aside from style and grooming tips, Adam also predicts trends and shares his style inspirations. His style evolved from sophisticated and modern to more casual, timeless wear over the years.

Adam is also a photography lover, and he is now more involved in this artistic expression, as showcased on his Instagram profile, with 1.8 million followers.

3. Jose Zuniga

After creating a YouTube channel called Teaching Men’s Fashion, Jose Zuniga became one of the top male fashion influencers. He is also popular on Instagram. The main goal of his social media accounts is to help men worldwide with their fashion choices. He shows them how to dress without copying other people’s outfits.

In addition, Jose, as one of the best fashion influencers, decided to make the most of his title and partner up with his brother to create the brand ESNTLS. This brand carries simple, everyday pieces, perfect for almost any occasion.

The garments are affordable, so the website is worth checking as it will help you collect all of the basics to make your outfits stand out. Jose Zuniga has over 5.5 million subscribers on YouTube and nearly 1.5 million followers on Instagram.

4. Cole Sprouse

Most teens know Cole Sprouse as Jughead from Riverdale. Aside from his acting career, Cole Sprouse is now a photographer and celebrity fashion influencer. Since a young age, he has been in the spotlight as he started in Disney’s The Suite Life of Zack and Cody.

When he started his full-time acting career and joined the Riverdale cast, fans quickly noticed his unique fashion style. In fact, in 2018, he received an “Emerging Style Icon” award, granting him recognition in the fashion world as well.

Top Fashion Influencers - Men Fashion Coat

5. Geoff K. Cooper

Geoff K. Cooper is one of the most popular black fashion influencers. Moreover, he is an advocate for human rights, activist, and entrepreneur.

Even though Geoff is mainly focused on content that caters to the Caribbean audience, his interesting fashion style quickly garnered attention from people all over the world. He started publishing the GCaribbean Magazine a few years ago.

He is also popular on social media, and over 100 thousand people are currently following him on Instagram.

6. Justin Livingston

Justin Livingston is one of the top fashion bloggers on Instagram. Growing up in Mississippi, his fashion choices mostly involved overalls and Levi’s shorts, but his style evolved when he moved to New York. Since then, he found a way to incorporate his humble upbringing into good-looking, modern outfits.

Justin felt like he had something to show to the fashion world and started a blog named Scout Sixteen. He quickly became a top Instagram fashion blogger and an inspiration to many.

At the moment, Justin Liv has over 300 thousand followers on Instagram, and he regularly updates his profile with the latest outfit ideas.

7. Nick Wooster

Nick Wooster is proof that style is timeless and that you can be a popular fashion influencer no matter your age. Currently, in his sixties, Nick is still a relevant figure in the fashion world and one of the best fashion bloggers on Instagram.

He worked with Barneys New York, Neiman Marcus, and Bergdorf Goodman as a fashion consultant. Moreover, he collaborated with big brands like Ralph Lauren and Calvin Klein.

Fashion lovers can follow Nick’s journey on his Instagram profile, where he has over 900 thousand followers. His style could be described as “preppy meets military”. At the moment, Nick is the creative director at Paul & Shark and a style editor for At Large Magazine.

Final Thoughts on Top Fashion Influencers

In our list of 15 famous fashion influencers, we included people of different styles and fashion choices to ensure there was something for everybody. You can read their stories and see how they became successful with their unique approach to clothes and accessories.

Women who want new outfit ideas will enjoy our top eight female influencer picks, while our male audience can follow any of the seven male fashion figures we singled out for style inspiration and tips.


Who are the biggest fashion influencers?

Any person from our list above has a large following and is able to influence trends for hundreds of thousands of people. Their style and experience are unique and inspiring, which is why they have so many fans around the world.

Fashion influencers can also be people whose main career isn’t in fashion at all, but their style has an impact on people. For instance, the Duke and Duchess of Cambridge are among the most popular fashion figures in the UK.

Who are the most famous fashion YouTubers?

Instagram is among the most influential platforms for fashion worldwide, but other platforms, such as YouTube, can generate the same engagement. Among the most famous fashion YouTubers in the UK are Patricia Bright, In the Frow, Jennie Jenkins, and Miss Alex. 

When it comes to men, Jose Zuniga is one person from our list of the top fashion influencers that made it on YouTube before becoming popular on other social media platforms.